Haiying Zhou

Leading APAC account management strategy and business targets, aligning with global commercial team and regional leadership.

Leading the eCommerce business vertical, focusing on building end-to-end solutions and enhancing the ecosystem for eCommerce customers, encompassing Business Development (BD) and Customer Success Management (CSM) functions. - Optimized pricing strategies, financial products, and service portfolios to accelerate market share expansion, while establishing a premium global market access value proposition in the industry. Transformed the CSM team from a pure upselling-driven growth model to a cross-selling leadership role; launched Working Capital, Corporate Card, and Checkout businesses from scratch, achieving a cross-sell adoption rate of over 50% and building a core competitive advantage. - Built a data-driven customer lifecycle management (LCM) system leveraging data intelligence and segmented playbooks, doubling both CSM productivity and management coverage efficiency. - Collaborated with global teams and business partners to launch localized innovations and solutions for the Greater China cross-border payment ecosystem; led end-to-end business expansion into new verticals and geographical markets. - Established a dedicated eCommerce vertical team to reignite growth; restructured customer acquisition and existing account management processes, accelerating eCommerce business growth within two quarters. Strengthened the eCommerce ecosystem, added mid-market client acquisition and account management functions, and built a comprehensive end-to-end LCM system. - Enhanced the Green Channel program, partnering with 40+ marketplaces to enable targeted seller recruitment and onboarding. Successfully facilitated these marketplaces’ entry into the China market to streamline global sourcing operations.

Leading business development for existing customers, focusing on customer life-cycle management including enterprise, key accounts, SMB & high growth potentials. Double down the revenue & volume growth and supported the company’s successful Nasdaq IPO in 2021 within a two-year timeframe.

Leading Policy and Business Development teams, focusing on seller acquisition & development, trust and safety policies, and global market expansion. Key Achievement • Restructured seller acquisition strategy and optimized platform policies to drive sustainable seller growth; turned around new seller acquisition with over 50% growth within 8 months while maintaining a healthy buyer experience. • Collaborated with government agencies, internal stakeholders, and external business partners to execute strategic initiatives for seller acquisition and holistic business development. • Drove global market expansion by building scalable infrastructure, onboarding high-potential domestic sellers, and launching targeted buyer marketing campaigns. • Enhanced cross-border trading infrastructure for payments and logistics through strategic business partnerships and co-branding initiatives. • Ensured data security compliance and minimized platform risks in preparation for the launch of the EU General Data Protection Regulation (GDPR).

Leading China Cross-Border Trading Business Unit, with a focus on seller development, category management, and global market expansion. Key Achievement • Led eBay’s China Cross-Border Trading (CBT) team to consistently exceed business targets for 3 consecutive years, positioning China as one of the highest-growth markets across eBay’s global marketplace. • Established CBT business management playbooks focused on key account management, seller pipeline development, and strategic business initiatives; doubled targeted inventories and drove continuous improvement in conversion rates. • Developed the Greater China (GC) category management infrastructure, encompassing inventory intelligence, targeted inventory acquisition, GC brand building, sales funnel/traffic optimization, and strategic vertical category planning. • Collaborated with government agencies, financial service providers, and cross-border trading service partners to launch strategic programs, including warehouse solutions, seller financing, campus training initiatives, seller development programs, and inventory acquisition schemes. • Transformed seller training infrastructure with offline and online comprehensive system, boosting training coverage by over 20x. • Enhanced buyer experience by implementing customized seller standards and promoting warehouse and managed shipping solutions. • Built business scorecards to enable real-time business operation monitoring and data-driven strategic planning. • Partnered with global teams on merchandising strategies and the development of CBT-specific infrastructure.

Leading Greater China CBT business planning, focused on trust and safety through seller management, including top merchant management, core seller pipeline, and newbie seller development Key Achievement • Developed segmented seller management infrastructure and playbooks for top merchants, core and newbie seller development • Continuously drove down bad buyer experience through customized trust/risk infrastructure while accelerated incremental healthy business growth 10+pts

Risk management, seller standards, shipping and trust/financial analytics including strategic planning, analytics, policy management and implementation Key Achievements • Built up APAC localized trust and safety infrastructure from scratch, including fraud risk, buyer experience and anti-counterfeit, enabled CBT business with 10x plus growth while maintained a healthy buyer experience • Minimized fraud risk through launching localized fraud detection models, shill-bidding/feedback padding clean up, strong verification, Trust and Safety policy, and collaboration with PayPal payment team. • Significantly reduced counterfeit listings through proactive detection models, customized filter blocks and seller education. • Launched localized seller standards and series trust initiatives to drive down more than 50% bad buyer experience, aligned with domestic buying experience and enhanced trust image for eBay users. • Enhanced shipping/logistic quality through trust initiatives to create a retail-like buyer experience for CBT business • Coordinated, created, and published various Trust and Safety-specific scorecards to measure trust performance and diagnose potential issue • Created regular financial report for trust initiatives to better coordinate with finance team on quarterly/yearly budgeting

Responsible for financial modeling and analysis, data collection and analysis, business planning, risk assessment, market assessment, cost estimating, report writing, client-training workshop.

Responsible for the development, implementation and application of numerical simulation models, cooperation with team members in United States and Canada, in connection with the project “GLOBEC-01: Zooplankton population dynamics on Georges Bank, Model and Data synthesis”

M.S. of Engineering Mathematics