Haiying (Daniel) Wu

We are the specialist for carbon-based materials and offer our customers tailor-made solutions. In doing so, we are involved in the major future topics of sustainable mobility, renewable energies and cross-industry digitalization. Our core business comprises four business units: Carbon Fibers (CF), Composite Solutions (CS), Graphite Solutions (GS) and Process Technology (PT). SGL Carbon has 3 legal entities with 500+ employees in China, including both marketing & sales and production activities.

In this capacity, with the creation of short-term and long-term global business development plan, I identify and capture new business opportunities. Streamline sales and business development, finance, R&D, SCM, manufacturing, quality, and all related functions through the execution of business controls and performance metrics. Oversee structured preparation for fund raising, including due diligence, ERP roll out, auditing, etc

Food & beverage industry. Excelled at conducting regular financial review with group executive board member and guiding on business development strategy in China. I was instrumental in attaining optimal client satisfaction, identifying clients' requirements, and surpassing expectations, building reputation of "Made by Krones" in group and in China & APAC market. I enhanced core competency and capacity in China through the value chain, including local technical proposal and cost calculation competency and developing complete water line solution within 3 years. Besides these, I met and exceeded business ramp-up requirements for China and Asia Pacific region by organizing cross function team and supply chain management.

Maximized regional business development efforts as trustable advisor to board of directors. Standardized cash flow management through process reengineering and incentive redesign. Steered efforts towards maintaining global accounts and expanding business to local OEM customers. - Realized 15%+ annual order intake growth through P&L management of €130M+ body-in-white business. - Credited with exceeding financial targets, including revenue, EBIT, working capital, and cash flow. - Drove market leadership against major multinational competitors by managing development of differentiated products and services.

Spearheaded and optimized company overall operation and built strong operation team, including design, planning, supply chain, production, quality, safety, after sales services with direct reports of 9 managers & directors. - Slashed 15% operational cost in 2 years by creating effective management team with German & Chinese and overseeing cross culture differences. - Introduced technology application, like laser application that built competitive advantage and gained market share. - Drove best cost structure among 5 competitors in 2 years via structural change management. - Increased local project execution capability from less than 50% of project scope to more than 95% in two years via core competence localization. - Maintained the same quality level as German headquarter and secured permission from global key account to execute international projects.

Led overall project lifecycle of BS projects, such as finance, resource, timing, purchasing, quality, manufacturing, installation, risk and change management etc. with highest gross margin. Encouraged progressive professional development by mentoring and managing talented project team members. Met both customer and internal stakeholder’s expectation.

Business Development (2008 – 2010) – Hoerbiger Automatisierungstechnik Holding GmbH, Germany ME/IE Manager (2007 - 2008) – Hoerbiger Orient Gear, China