Hainan Li
Commercial Vice President @ SwiftX
About
I'm a logistics and supply chain executive with 15+ years of experience scaling global operations, building high-performing teams, and driving strategic growth at the intersection of forwarding, e-commerce, technology, and cross-border trade.My career spans the full logistics value chain — from freight forwarding and line haul transportation to fulfillment and last-mile delivery — at industry leaders including Flexport and UPS, with earlier grounding in management consulting at McKinsey & Company.
United States
Alpharetta
Logistics & Supply Chain
Strategy, Business Strategy, Market Research, Analytics, Business Development, Cross-functional Team Leadership, Marketing Strategy, Project Management, Management, Management Consulting, Analysis, Leadership, Supply Chain Management, Operations Management
Experience

Director of Account Management
Atlanta, GA
Founded and scaled Flexport's US-based account management organization to serve international clients — establishing team structure, client lifecycle processes, segmentation frameworks, and performance governance from the ground up. - Grew managed portfolio 30X from $10M to $300M+ in annual revenue through strategic account development, retention programs, and a relentless focus on client lifetime value. - Built and led a team of managers and associates, maintaining high productivity and retention through a period of rapid organizational growth. - Oversaw the full client lifecycle: opportunity identification, solution design, implementation, operations, and ongoing performance management for international enterprise accounts.

Director of Program Management and Client Solutions
Atlanta Metropolitan Area
Led US-based client solutions teams serving Flexport's international book of business across APAC, EMEA, and global partner network channels. - Designed and implemented scalable client onboarding and program management processes to support rapid growth across multiple international regions. - Served as the operational bridge between Flexport's global business units and US-based execution teams, ensuring seamless service delivery across a complex, multi-carrier logistics network.

Director of Business Development, APAC
Architected Flexport's APAC go-to-market strategy through a landmark strategic partnership with SF Express — one of China's largest express carriers — establishing the first scalable indirect sales channel for the region. - Orchestrated the full service launch across SF Express's vast commercial network, aligning commercial, technical, and operational workflows for seamless delivery. - Built the regional partnership model that became the blueprint for Flexport's subsequent international expansion strategy.

Senior Manager, Special Assignment, International Marketing & Corporate Strategy
Atlanta Metropolitan Area
Selected for a high-visibility corporate strategy assignment to lead UPS's joint venture with SF Express, targeting the high-growth China-to-US cross-border e-commerce segment. - Synchronized commercial strategies, technology integrations, and dual-brand go-to-market execution across a multinational cross-functional team. - Directed full-lifecycle product governance from design through Day-1 launch, managing legal, operations, technology, and commercial workstreams in parallel.

Senior Manager, Growth & Margin Strategy, Global Freight Forwarding
Atlanta Metropolitan Area
Owned the 5-year growth and profitability strategy for UPS's International Air Freight business — a $2.5B revenue portfolio and the company's largest forwarding product. - Built a data-driven commercial model incorporating revenue, cost-to-serve, and operational complexity to transform carrier selection, account prioritization, and pricing decisions. - Pioneered pricing elasticity models and margin-improvement initiatives that directly increased net profitability across the Air Freight division. - Led a team of managers, supervisors, and analysts across market-based pricing, small shipment profitability, and targeted growth initiatives.

Senior Manager, Professional Services, Corporate Segment Marketing
Atlanta, GA
Owned go-to-market strategy and execution for the $8.3B professional services segment of UPS's small package business. - Designed and managed the annual segment marketing and strategic planning process; championed cross-functional alignment between corporate strategy and district sales teams. - Developed carrier capability mapping and customer segmentation models to guide commercial investment and account prioritization.

Manager, Infrastructure and Analytics, Corporate Segment Marketing
Atlanta Metropolitan Area
Designed and built corporate-wide business intelligence tools using Tableau and other platforms to support logistics strategy, segment performance tracking, and executive decision-making.

Consultant
Atlanta Metropolitan Area
Advised Fortune 500 executives on large-scale corporate strategy and operational transformation across logistics, transportation, retail, consumer goods, and technology industries. Engagements spanned M&A strategy, market segmentation, long-term investment planning, and operations improvement — building the analytical and strategic foundation that has shaped my approach ever since.

Research Engineer II and Project Manager
Atlanta Metropolitan Area
Co-Principal Investigator and Project Manager for a $3M transportation research program funded by the Federal Highway Administration (FHWA). - Led a 10+ member team and managed a 500-vehicle fleet to assess consumer response to distance- and time-based road pricing mechanisms. - Designed research methodologies, built mathematical models, and delivered findings that informed federal transportation policy.
Hainan Li's Contact Information
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