Hainan (Hanna) Xu

· Lead ongoing optimization of middle-mile logistics operations across B2B fulfillment workflows, including FBA/FBT/FBW transshipment, business address delivery program, and carrier-coordinated inbound distribution · Standardize workflows, clarify node ownership, and improve coordination across customer service, dispatch, warehouse, and finance teams · Support the transition from people-dependent execution to more pipeline-based and repeatable operating processes through SOP development, process mapping, and workflow design · Participate in internal tool and platform development related to trucking, quoting, and operational workflow automation

FBA / B2B Middle-Mile Operations · Led FBA transshipment operations across shipment planning, daily execution, warehouse coordination, and issue resolution, while continuing to improve standardization and scalable process design as the business matured · Supported broader B2B middle-mile logistics workflows, including business address delivery and truck delivery arrangements, cross-team execution alignment, and carrier coordination across fast-moving shipment programs · Helped improve service stability and execution quality through stronger process control, communication discipline, and exception follow-up mechanisms Trucking / Carrier Operations · Supported transportation procurement, carrier relationship management, and dispatch-related workflow improvement across trucking operations · Contributed to vendor alignment, pricing support, and execution planning while helping build more structured internal operating processes Process Improvement / Tooling · Built and refined internal operating frameworks, including SOPs, responsibility mapping, communication flows, escalation logic, and workflow rules across multiple teams · Supported internal platform and tooling initiatives related to trucking, quoting, and operational workflow automation to reduce repetitive work and improve scalability

- Acquired new customers, generating an estimated $1.2 million to $2.52 million in annual revenue by developing and presenting tailored B2B and B2C warehousing and fulfillment solutions - Significantly expanded the company's freight customer portfolio by successfully onboarding over 20 new clients across FTL, LTL, and ocean freight services, representing a substantial increase in the number of active freight accounts - Developed targeted and effective sales initiatives by conducting comprehensive market research to inform sales strategies, identify emerging trends, and analyze competitive landscapes - Enhanced client satisfaction and logistics efficiency by cultivating strong client relationships and strategically negotiating contracts - Ensured seamless alignment between sales and logistics services by leading cross-functional collaborations with operations, IT, accounting, and legal teams

· Collaborated with the Growth team to develop and execute a comprehensive social media schedule, authored high-engagement SEO blog articles, and produced original content for consistent brand image and tone. · Utilized media buying techniques to optimize campaign performance and ROI. · Conducted data analysis of existing audience, content, and media campaigns, developing actionable insights for improving engagement and performance. · Curated and maintained a comprehensive influencer and partner list, and successfully crafted press releases to expand the company's reach and reputation.

· Consulted with clients, implemented qualitative and quantitative studies, and provide insight findings to develop social media marketing strategies including CHiQ, Therabody, Bank of Singapore, and Alibaba Cloud by creating all types of content aligned to the customer engagement journey. · Analyzed and delivered engagement metrics to cross-functional teams to measure the performance of each tactic and channel in order to maximize reach and effectiveness. Used performance tracking to help drive future content medium and as a result, landed campaigns for the World Cup, the Olympics, and launched/developed projects around CHiQ’s global proposition. · Monitored the performance of over 100+ posts, aggregated and reviewed data in excel/numbers to develop 30+ reports and to optimize future content plans for clients. · Maintained 20+ pages on more than 10 media platforms for the firm’s clients and was able to increase their following by over 150k and the average number of impressions and engagement by 125 times.

· Conducted consumer insight incorporate data analysis techniques, mined the needs of targeted demographic, and provided different demographics with specific products. · Discovered KOL resources, maintained and executed KOL content cooperation, participated in the organization of live streaming with Hu Shenzhi on 12 platforms and got over 10k viewers, analyzed performances of books on social media, and shared insights and optimized plans in weekly meetings. · Extracted key points from the book, combined hot trends, and wrote articles on social media platforms for books with over 50k views.

· Designed social media posts to recruit research participants, cleaned data for over 50 hours of video resource of AI technology on facial perception and language in excel, and discussed 10+ latest academic research and 5+ consulting cases in weekly meetings. · Communicated and pre-screened with over 100 counseling center visitors, identified the potential issues and needs, provided matched counselors resources, and collected visitor feedback to improve counseling quality.