Hailey Xue

Digital Brand Marketing Director, Nike Running/Training/ACG/NikeSkims, Greater China @ Nike

About

Coming from a strong digital and social background, I have expanded my expertise to brand strategy, PR, events, performance marketing, and E-Commerce over the past ten years working with some of the most vibrant and storied brands in the world, from Loewe to Land Rover, NET-A-PORTER to NIKE, with a track record of driving business success in regional/APAC market. Having lived in Melbourne, Leeds, Boston, with the most recent years spent in New York City and Shanghai, I am always inspired by all things fashion, arts and culture. Email: hailey.xue7@gmail.com

Country

China

City

Xuhui District

Industry

Apparel & Fashion

Skill

Marketing Strategy, Strategic Communications, Corporate Social Responsibility, Corporate Communications, Consumer Behaviour, Media Planning, Social Psychology, Social Media Marketing, CRM, Marketing, Public Relations, Google Analytics, E-commerce, Strategy, Web Analytics, Social Media, Brand Development, Digital Marketing, Brand Management, Digital Strategy

Experience

Digital Brand Marketing Director, Nike Running/Training/ACG/NikeSkims, Greater China

Nike

2025-9 - Present · 1 yr 1 mo

Brand Marketing Director, Nike Training, Greater China

Nike

2022-9 - 2025-9 · 3 yrs 1 mo

Shanghai

Brand Director

NEIWAI

2020-2 - 2022-6 · 2 yrs 5 mos

上海市，中国

Full function branding & marketing leadership - Lead Brand Marketing & PR, Creative, Digital & Social, and User Growth of NEIWAI, team of 40. A homegrown intimate wear DTC brand for modern women, headquartered in Shanghai and New York. Series D funding. #MadeToLiveIn #NEIWAI10th

Marketing Manager

NET-A-PORTER

2016-2 - 2019-12 · 3 yrs 11 mos

Shanghai

Lead Marketing, Social, Digital, Performance Marketing (SEO&SEM), Event, and Trade Marketing in China region, team of 7. Joined in NET-A-PORTER's founding years in China and earned a track record of leading the China marketing team to achieve an over 60% YOY revenue growth in 2016 -2018 as the best performing market among YOOX NET-A-PORTER Group globally.

Senior Brand Strategist

Spark44

2015-6 - 2016-2 · 9 mos

Shanghai

Senior Strategist at Spark 44, the global leading creative agency for dual brands: // Jaguar // Land Rover

Senior Digital Account Manager, Luxury & Fashion

ACTiVATiON Group

2014-12 - 2015-6 · 7 mos

Shanghai

Digital Account Manager, Luxury & Fashion

ACTiVATiON Group

2014-5 - 2014-12 · 8 mos

Shanghai City, China

Key digital account & strategy lead of the award-winning full-service marketing solution agency for premium brands and designer houses, partner of Mazarine Group, France. Clientele: // Balenciaga, Chloé, kate spade new york, Marc Jacobs, Loewe, Hermès // Bvlgari, Harry Winston // BMW

Digital Marketing Executive

Stella McCartney

2013-10 - 2014-5 · 8 mos

Manhattan, New York

*Global/Geo-target Marketing Campaigns Stella McCartney x Adidas SS14 London Presentation Stella McCartney RTW SS14 Paris Fashion Show Tales of Endearment (Natalie Joos) x Adidas Stella McCartney AW13 Video Campaign Stella McCartney Hong Kong Harbor City Mall Grand Opening Stellaween Kids Collection Halloween Special Event CSR Project: White Ribbon for Women Cause China E-commerce Site Launch