Hailey Druker

Reporting directly to the ME MarComm Director - Develop and implement impactful local marketing initiatives & VIC events - Clienteling strategies to drive engagement and loyalty focused on top tier clients - Analyze and maintain a comprehensive and clean database for ME region - Identify key trends and insights and lead the development and implementation of targeted recruitment campaigns - Provide support and guidance to in store Client Development teams fostering a culture of CRM excellence and focus on monitoring CDS KPIs to maximize local performance - Manage CRM and marketing events budgets - Management of CRM targeting, analysis and client lists and communication of clienteling initiatives to be implemented in store

- Worked with a team responsible for centralized marketing and promotional decisions for all stores across Canada (over 360 franchises & corporate-run locations). - Organized and implemented marketing and advertising efforts for a new The UPS Store & WALMART pilot project implemented across Quebec. - Managed in-store operations and dissemination of information regarding services offered, ongoing promotions, etc. for this pilot project. - Created a set of guidelines for future store openings under the The UPS Store and WALMART partnership.

- Led the implementation and processes of growing from 1 location to 2. - Growth of e-commerce sales from 0 to 30% of sales. - Spearheaded a total website relaunch & redesign (powered by Shopify) with a creation of e-commerce capabilities and general improvements of operational and technological aspects of the business leading to improved efficiency & user experience.

- Initialized Google adwords and remarketing for ZCD Montreal. - Redesigned the ZCD Montreal website (powered by Shopify) for a more user- friendly interface. - Implemented a communication strategy for abandoned checkouts with a 15% conversion rate. - Responsible for all email communications with Abe & Mary’s and SeCe Apparel clientele as well as the management of the customer database.

- Manager of a key location in the area for both performance & training purposes. - Oversaw day to day activities, customer service and scheduling, with a focus on solving customer concerns with cashier and key-holder responsibilities. - Consulted with other stores having recently come under corporate management to review and update customer logs and mailbox rental agreements.

- Contracted on an as needed basis to assist Étudia with marketing efforts and communications from formulation to implementation in order to increase customer base.

- Assisted with formulation and implementation of marketing communications to increase customer base on an as-needed basis.

- Focus on event management - Support of the sales team - Coordinated marketing efforts with brands' head offices

Valedictorian Class representative Mentee as part of the Loro Piana Mentorship program Loro Piana E-Tailer Strategies Challenge winner

Program ambassador