Hailey Apfel

Sr. Demand Gen Marketing Manager @ Ooma, Inc.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Marketing, Photoshop, Food & Beverage, Social Media Marketing, Event Planning, Social Media, Hospitality, Public Relations, After Effects, Microsoft Excel, Email Marketing, Branding & Identity, Direct Marketing, Vertical Market Penetration, Sponsorship Marketing, Marketing Strategy, Cross-team Collaboration

Experience

Sr. Demand Gen Marketing Manager

Ooma, Inc.

2022-2 - Present · 4 yrs 8 mos

New York City Metropolitan Area

Demand Gen Marketing Manager

Ooma, Inc.

2020-8 - 2022-3 · 1 yr 8 mos

New York City Metropolitan Area

Field Marketing Manager

Ooma, Inc.

2020-2 - 2020-8 · 7 mos

New York City Metropolitan Area

Field Marketing Coordinator

Ooma, Inc.

2017-10 - 2020-2 · 2 yrs 5 mos

Greater New York City Area

Marketing Coordinator

Tao Group Hospitality

2016-6 - 2017-8 · 1 yr 3 mos

Greater New York City Area

Dream Downtown and Dream Midtown Hotels' food & beverage venues • Enhanced customer experience and brand awareness by utilizing Grass Roots and Digital Marketing strategies for nine venues in two hotels • Executed Marketing driven events; orchestrated contracts, custom merchandise, and sponsorships • Negotiated client photo and video shoot contracts and managed on site execution • Collaborated with multiple Public Relations firms to define and execute long and short lead PR initiatives • Produced original content including photography and videography, animations, signage, event flyers, menus, and Social Media graphics with strong use of Adobe InDesign, Illustrator, Photoshop, and Premiere; published photographer in various publications • Crafted and scheduled Social Media and ad campaigns with a data driven mindset, while maintaining a budget and analyzing results

Marketing and Management Internship

Tao Group Hospitality

2013-5 - 2015-8 · 2 yrs 4 mos

Greater New York City Area

Dream Downtown Hotel, NYC- Marketing, Social Media and Special Events (2013-2015) Lavo Restaurant, NYC- Assistant to the Manager (2015)

Historian

Pi Beta Phi Fraternity for Women

2014-3 - 2015-1 · 11 mos

Tulane University

• Recorded Member Statistics and Accomplishments in an online scrapbook • Created original, online flyers to help gain social media support, and helped find food vendor donations for philanthropy events

Internship

Bullfrog + Baum

2011-7 - 2011-8 · 2 mos

Greater New York City Area

• Contacted various food related festivals, and award ceremonies to engage clients in numerous events • Trained in Marketing, and PR while helping a launch strategy for a chef’s cookbook, and designed new restaurants’ layouts, color palates, and fonts for their menus