Hailey Paige Smith

Lead Designer for Quiksilver Boys’ 8-20 apparel at Centric Brands

Men’s Sportswear Cut & Sew Knits for IZOD Key Skills: Adobe Photoshop, Adobe Illustrator, Browzwear Lotta 3D, Kaledo Print, Pointcarre, FlexPLM, Centric PLM, Microsoft Office ● Continuing all responsibilities of previous role to execute three seasonal lines per calendar year in a fast-paced environment, while maintaining a high level of detail and quality for all accounts. ● Successfully designed 10+ seasonal collections with each meeting business margin requirements of 47% in a cost-challenged market. ● Collaborate with the Design Director to analyze market trends, research competitor offerings, conceptualize new designs, and develop seasonal color palettes. ● Partner with sourcing and sales team to design separate seasonal lines for new opportunities with Off-Price/Discounter accounts. ● Provide new inspiration and concepts for the Graphic T-shirt business to the graphic designer for creation. ● Oversee the Product Development and Design Assistant to ensure accuracy of style tech packs in PLM. ● Streamline the sample production workflow by partnering directly with vertical suppliers on raw material development and selection. ● Communicate with overseas mills and vendors to ensure quality standards and deadlines are being met. ● Provide feedback on the construction of garments in weekly fittings with the Technical Designer.

● Played a critical role in the transition of the Izod brand from PVH to Centric Brands. ● Responsible for the research, development, design and execution of Cut & Sew Knits across three seasons per calendar year: Spring, Summer, and Fall. ● Utilize Illustrator and print CAD programs to sketch and design garments, then render in Browzwear 3D for presentations and sales boards. ● Present designs bi-monthly to the brand President, VP of Design, Design Director, and VP of Sales. ● Approve lab dips, knit downs, and trim to ensure consistency with color standards and quality ● Enter all style details into BOMs in FlexPLM

• Promoted from junior level role for consistently performing at a 98% on-time accuracy level in a fast-paced and detail-oriented environment. • Became a Business Power User of PLM where my responsibility is to meet with other managers across PVH divisions to review updates of the system and share with my team. • Began additional role as an Assistant Designer under Izod Sportswear. • Research aspirational concepts for the season. • CAD and create pattern and print layouts in Adobe Illustrator. • Render complete designs for sales boards and PLM in Browzwear Lotta 3D. • Prepare the presentation deck for design kick-off. • Comment on fit and construction with my designer and tech partner. • For the Spring 2022 line I designed 3 key items and 2 fashion styles for Izod Golf. • One of my key items was booked for Pre-Spring early commit 4, 858 units. • My contribution to Izod Golf in Spring 2022 led to a 45% increase in e-comm sales. • For the Fall 2022 line I designed 2 key items and 2 fashion styles for Izod Golf. • For Fall 2022 I also CAD and merchandised 40 Graphics for knit sportswear.

-Use PDM on a daily basis to create tech packs. -Upload Knit Development Sheets and Bundles to FTP site shared with Hubs overseas. -Communicate daily with merchandisers and raw materials factories overseas regarding Lab Dips, Knit Downs, Salesman Samples, Bulk production, and other topics regarding the brands. -Assist the Design team with their sketches in Adobe Illustrator, and projects with Lotta 3D program. -Comment on color, fabric, and trim approvals. -Create trim codes for new hang tags, buttons, size stickers, exterior labels, main labels, etc. -Work cohesively with the design and sales teams to create the best product.

• Utilized Adobe Illustrator to create flat technical sketches, re-color prints, and build swatch cards. • Sourced fabric and trims from vendors in the Garment District. • Monitored quality control of garments at the local factory. • Communicated design needs with sales, technical design team, and partners at the factory.

• Sourced fabric and trims from local vendors and factories in the Garment District. • Monitored quality control during fittings of finished garments for NYFW.

• Design and coordinate apparel orders for special events and philanthropies hosted by the Greek community. • Promote South By Sea collegiate designs and products to Greek chapters on Purdue’s campus.

•Assisted the sales consultant with bridal fittings and with the final sale to the customer. •Worked directly with the bride to help her immediate needs in store and/or over the phone in regards to payment, and pick-up of gown. •In charge of organizing first and second fitting appointments.

• Summer Intern at Izod Design for PVH Corp. • Requires knowledge of computer programs such as Microsoft Outlook and Excel, and Adobe Illustrator. • Assist in all departments of design including the woven, knit, bottom, and golf sections of Izod. • Provide support to the designers and product developers in working with them to finalize the Spring 2016 product lines, as well as beginning Fall 2016 product lines.

Summer study abroad program that lasted 5 weeks and covered a range of topics from body awareness in the fashion industry to visual reference boards, make-up styling, fashion blogging, celebrity styling, e-commerce, couture runway shows, and editorial styling.