Haijian WANG
Commercial Director @ Yokogawa
About
13 years of experience in the analytical instrument industry, served three top companies in the industry 7 years of experience as a marketing manager covering hundreds of millions of dollars of business, 2 years of experience as a sales manager with an average annual growth rate of over 40% Strong competency in marketing strategy. Participate in the development of the company's five-year plan and responsible for the development of the annual marketing plan. Strong project management experience in coordinating different departmental stakeholders as a virtual team Excellent product management skills. Responsible for more than ten new product launches strategy development, campaign implementation, summary and reporting. Total sales volume reached hundreds of millions of dollars Adept at developing practical solutions to business goals or shortcomings, and has completed dozens of internal optimization programs Extensive knowledge and passion for digital marketing, branding, demand, training and customer interaction. Led the development of businesses including localized SEO, SEM, MNC, online mall promotion and live streaming
China
Beijing
Medical Device
Sales, Communication, Coaching, Team Management, Marketing Campaigns, Key Performance Indicators, Annual Planning, Product Marketing, Regional Marketing, Market Analysis, python, Danaher Business System, Mass Spectrometry, Analytical Chemistry, Chromatography, Laboratory Automation, Biotechnology, Achieve Global Certified Trainer, Chemistry, Biochemistry
Experience

China Applied Market MPM leader
Beijing, China
1. Lead the China Applied Market MPM team 2. Analyze market segment trends, industry application priorities, investment directions, and discuss with stakeholders to reach an agreed plan. Engage with sales teams to present recommendations for short term and long- term plans, aggregated learnings and innovation opportunities. 3. Organize virtual project teams oriented to emerging hotspots. Leverage resources such as discounts, channels and applications to quickly gain competitive advantage in emerging markets 4. Develop and deploy end-to-end demand generation marketing campaigns generating pipeline, with an Account-based marketing approach 5. Track, analyze and report to stakeholders(PL and segment) on the results and ROI of marketing campaigns

Marketing Program Manager
Beijing City, China
1. The emergence of new markets. Through an awareness of national investment initiatives, explore new applications and demands with industry experts. 2. Collaborate with thought leaders to develop GB/ Academic Articles/ Application Notes; Market communication and delivery trends. Market predictions should be communicated to the global and Chinese leadership teams. 3. Propose a viable sales strategy, such as a promotion, for example; 4. Creation of a marketing campaign (Conference/Seminar/Webinar/Wechat/Email Push). With the help of the content and application teams, create unique sales tools. Response to a request for assistance in developing a marketing strategy to extend the brand and increase demand.

Business Development Manager
Beijing City, China
1. Lead the HRMS sales team in China. 2. In charge of meeting revenue objectives. Attain the revenue and win rate growth targets ( market share). 3. Analyze the SFDC and third-party data (including the win-lost reason/action/marketing competitor's trend) to develop strategy and action plans. Project management is number four. In MOA and CIQ central bidding, we had a lot of success. 5. Develop and maintain positive relationships with subject matter experts (KOLs), particularly in the F&E vertical.

Marketing Development Specialist
Beijing City, China
1. Market needs subdivision, product position perfection, projection evaluation, and win/loss cause analysis utilizing CRM (SFDC). 2. Promotion and Presentation: a conference, a seminar, or a webinar 3. Key account relationship management. 4. Implementation of hot applications

Application Engineer
Beijing City, China
1. Instrument presentation, pre-sales, and seminar are all included. 2. Analyzing client needs and product characteristics in order to advise the sales team on industrial strategy. 3. Writing application reports, testing samples, providing application assistance, and educating customers. 4. Instrument support for Seeds ( demo). 5. Supervising interns in the creation of training materials and brochures. 6. Internal trainer for Thermo Fisher China University; contracted expert, LC/MS, National Institute of Metrology of China; AchieveGlobal Soft Skill Trainer

Specialist
Beijing Entry-exit Inspection and Quarantine Bureau
Beijing
1. Jerry Lab's Authorized Delegate Officer (the cooperative lab of Beijing CIQ) 2. Routine analysis: LC-MS, LC, ELISA, and protein chip technologies are used to analyze veterinary medication residues in food. 3. Creating standard operating procedures (SOP) documentation.
Haijian WANG's Contact Information
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