Haifaa Alzahrani

As the Director of Business Development and Partnerships at a newly established subsidiary of the PIF real estate company in Saudi Arabia, I spearhead strategic initiatives to cultivate exceptional hospitality and second home destinations. Our focus on nature, culture, entertainment, adventure, sports, wellness, hospitality, and tourism underpins our mission to craft unparalleled experiences for visitors and residents alike, driving forward a multi-billion USD entity. Key Responsibilities: • Lead business development efforts to identify and capitalize on strategic opportunities within the hospitality and second home sectors. • Forge strategic partnerships with industry stakeholders to enhance offerings and expand market reach. • Drive initiatives to innovate and differentiate our offerings, ensuring they align with evolving consumer preferences and industry trends. • Collaborate cross-functionally to ensure seamless execution of projects and initiatives, optimizing operational efficiency and effectiveness. • Champion a culture of excellence and continuous improvement, fostering a dynamic and collaborative work environment. • Research and evaluate investment opportunities aligned with company vision • Create and manage partnerships to drive growth and maximize profits • Assess partnership performance and identify improvement areas

As a Birkman Independent Consultant based in Jeddah, Makkah, Saudi Arabia, I specialize in empowering organizations to achieve their goals by leveraging the power of personality assessments and development tools. Through my freelance consultancy services, I assist clients in: • Decreasing employee turnover and enhancing productivity by implementing tailored strategies that address organizational dynamics and individual needs. • Cultivating a company culture that fosters employee engagement and satisfaction, creating an environment where employees genuinely thrive. • Developing socially intelligent and effective leaders through personalized coaching and development programs. • Empowering individuals to enhance self-awareness and gain insights into their strengths, preferences, and behaviors, enabling them to navigate interpersonal dynamics more effectively. Consultation Sessions: I offer personalized consultation sessions designed to meet the unique needs of each client. Whether it's individual coaching, team workshops, or organizational assessments, I provide tailored solutions to drive meaningful change and growth. By harnessing the insights provided by the Birkman Method, I help organizations and individuals unlock their full potential, fostering success and fulfillment in both professional and personal domains.

• Collaborated with department heads to optimize operational efficiency and ensure seamless guest experiences. • Oversaw day-to-day operations and provided strategic direction to enhance property performance. • Implemented initiatives to improve employee satisfaction and foster a culture of excellence and teamwork. • Assisted in budgeting, forecasting, and financial management to maximize profitability. • Conducted regular performance evaluations and provided coaching to team members for professional development. • Managed property assets by maintaining and enhancing the physical and operational aspects of the hotel. This included regular maintenance, financial planning, market positioning, capital improvements, risk management, stakeholder communication, and sustainability initiatives. • Developed and executed strategic business plans to drive revenue growth and market share. • Negotiated and managed vendor contracts to ensure cost-effective procurement and high-quality services. • Analyzed market trends and competitive landscape to inform decision-making and strategic initiatives. • Engaged with stakeholders and owners to align property management with their goals and expectations. • Led cross-functional teams on special projects, such as new property developments or major renovations. • Identified and capitalized on investment opportunities to enhance property value and return on investment. • Promoted sustainability and corporate social responsibility initiatives to enhance the property's reputation and appeal.

Responsibilities: • Reported directly to the General Manager, overseeing strategic operations of the Rooms division. • Developed and implemented strategies to enhance guest experiences and exceed brand standards. • Managed the planning, evaluation, and maintenance of room quality to ensure the highest standards of luxury. • Led initiatives to optimize revenue generation and maximize financial performance. • Implemented brand service strategies and initiatives to elevate the guest experience.

• Actively participated in the Marriott Business Council Board, contributing insights and initiatives to drive business excellence and strategic growth. • Mentored team members and facilitated professional development through coaching and guidance, fostering a high-performance culture. • Collaborated with colleagues across the EMEA region to exchange best practices and enhance operational efficiency, leading to improved market share and competitive positioning. • Supported the implementation of corporate strategies and initiatives to achieve organizational goals, including revenue enhancement and market expansion. • Engaged in remote work activities to support business operations and foster a cohesive team environment, ensuring continuity and productivity. • Played a pivotal role in mergers and acquisitions, and opening new hotels in the region, transforming underperforming properties into high-performance assets, enhancing quality, brand standards, ADR, RevPAR, MPI, ARI, RGI, employee satisfaction, and market share. • Led brand standards auditing and quality assurance management, ensuring adherence to brand standards and driving improvements in ADR, RevPAR, and STR metrics. • Enhanced employee satisfaction through targeted initiatives, contributing to a motivated and engaged workforce. • Championed the system and cultural integration during Marriott’s acquisition of Starwood in 2016, ensuring seamless transitions and alignment across the EMEA region. • Successfully increased market share and customer satisfaction through strategic initiatives and operational excellence. • Demonstrated expertise in hotel asset management, overseeing the physical and operational aspects of properties to maximize value and profitability. • Managed international projects, showcasing strong international exposure and ability to navigate diverse markets and cultural contexts.

Responsibilities: • Assumed the role of Hotel Manager/General Manager on a temporary basis, overseeing daily operations and ensuring guest satisfaction. • Collaborated with department heads to optimize service delivery and operational efficiency. • Implemented strategic initiatives to drive revenue growth and enhance the hotel's competitive positioning. • Maintained brand standards and upheld the property's reputation for excellence in hospitality.

Responsibilities: • Fulfillment of the role of Director of Operations on a seasonal basis, overseeing the management and operations of guest rooms, F&B, and related services. • Collaborated with various departments to ensure seamless guest experiences and adherence to brand standards. • Implemented strategies to optimize room revenue and occupancy levels. • Contributed to the development and implementation of initiatives to enhance guest satisfaction and loyalty.

Responsibilities: • Served the Saudia Royal Fleet, the esteemed head-of-state carrier for The Kingdom of Saudi Arabia, including His Majesty the King, HRH the Crown Prince, and government officials. • Crafted a Luxury and Royal Experience for guests, from pre-takeoff to post-landing, ensuring alignment with aviation safety regulations while developing themed aircraft interiors for occasions and events. • Conducted comprehensive risk assessments for each project and implemented mitigation strategies to ensure safety and quality. • Spearheaded continuous development efforts for aircraft products and services, leading enhancement projects with stakeholders. • Innovated the food and beverage experience onboard by introducing new culinary and service concepts tailored to aviation operations. • Designed service sequences and table service configurations for each aircraft type and zone, optimizing guest experience. • Oversaw cabin crew training on service excellence and set quality assurance criteria to maintain consistency in service and food quality. • Represented the company at aviation-related exhibitions and maintained vendor relationships for ongoing product development. • Organized internal events to boost employee engagement and played a pivotal role in cultural transformation initiatives to revitalize corporate communication tools and uphold brand guidelines. • Monitored guest engagement reports and incidents, taking immediate action to resolve issues and ensure guest satisfaction.

Fundamentals of Portfolio Management Asset Allocation Investment Products