Haidy Lotfy

Head of Marketing- Middle East, APAC & South Asia @ MoneyGram

About

Strategic and innovative marketing executive with 19 years of experience driving growth, customer acquisition, and market expansion across the GCC, South Asia, and Africa. Skilled at aligning marketing with business priorities to deliver ROI, build brand equity, and strengthen competitive positioning. Proven track record in leading cross-market launches, scaling partnerships, and delivering high-impact initiatives that accelerate customer adoption and grow revenue. With a strong foundation spanning fintech, financial services, remittance, FMCG, automotive, retail, telecommunications, and government sectors, I combine a deep understanding of consumer behavior with brand building expertise to design innovative, market-relevant solutions. Recognized for a commercial mindset, growth-first strategies, and the ability to translate insights into sustainable business results.

Country

United Arab Emirates

City

Dubai

Industry

Financial Services

Skill

Growth Marketing, Performance Marketing, Customer Acquisition & Retention, Corridor & Market Expansion , Go-to-Market & Product Launches, Content Strategy, Sales and Marketing, Marketing Management, Leadership, FinTech, Executing Events, Experiential Marketing, Go-to-Market Strategy, Event Planning, Return on Investment, Competitive Analysis, Point of Sale (POS) Systems, Operations Management, Communications Planning, Account Management

Experience

Head of Marketing- Middle East, APAC & South Asia

MoneyGram

2024-4 - Present · 2 yrs 6 mos

Dubai, United Arab Emirates

Managing Director

ROI-me

2019-6 - 2023-10 · 4 yrs 5 mos

United Arab Emirates

Regional Business Director

Madcom Advertising & Marketing

2016-2 - 2019-5 · 3 yrs 4 mos

Dubai, United Arab Emirates

Managing the agency GCC Business.

Director of Operations

Madcom Advertising & Marketing

2014-2 - 2016-2 · 2 yrs 1 mo

Dubai

Sr. Account Director

Madcom Advertising & Marketing

2013-9 - 2014-2 · 6 mos

- Communications campaigns - Brand Activation Solutions - Events Management Solutions - Promotions

Senior Account Manager

FCB Global

2012-9 - 2013-8 · 1 yr

Dubai

- Developing a deep understanding of the Client’s brands for the effective management of those brands in the short and long term. - In partnership with the Strategic Planners, apply innovative thinking to the development of communications strategies aimed to deliver successful creative business results. - Strategic & Tactical Communications Plans. - New business leads. - Develop pitches & manage RFPs. - Deliver presentations. - Have the ultimate responsibility for the long term profitability of the account: negotiate fees, control costs, maximize revenue and seek new income opportunity. - Internal Communications.

Senior Account Manager

Viola Communications

2012-2 - 2012-7 · 6 mos

Abu Dhabi

- Managing key government accounts including being the main point of liaison for clients - Secondement - A government client to provide support for one year - New business leads - Develop pitches & manage RFPs - Strategic & Tactical Communications Plans - Crisis Communications - Internal Communications - Media Training - Represent the agency at client meetings, events, press conferences, press briefings, launches and other external facing meetings