Haider Chohan

Oversaw centralized governance, asset lifecycle optimization, and strategic management for the Group’s entire multi-brand vehicle portfolio. • Established Central Governance: Created and enforced Group-wide policies for all aspects of fleet assets (acquisition, assignment, maintenance, disposal, and compliance), establishing a single source of truth supported by digital management systems. • Asset Value Maximization: Directed full lifecycle management across all vehicle categories (Assigned, Loaner, Demo, Service, OPL), maximizing utilization rates and minimizing costly idle time to safeguard residual asset value. • Regulatory Compliance: Ensured full regulatory and contractual compliance, leveraging TAMM systems and collaborating with Traffic and Legal teams to proactively mitigate operational and financial risks. • Strategic Reporting: Leveraged advanced data analytics and reporting systems to provide predictive operational insights and strategic recommendations to senior management, driving informed decision-making. • Cross-Functional Alignment: Acted as central liaison, aligning HR, Finance, Procurement, IT, and operating companies with the Group fleet strategy to ensure unified policy enforcement.

Successfully founded and scaled a profitable vehicle rental and fleet management company, demonstrating full P&L accountability and market agility. • Strategic Scaling & Investment: Launched the business with a 3-car fleet, rapidly achieving strategic growth to 10 cars within the first year. Secured successful partnerships with external investors, diversifying the fleet and increasing operational capacity to 30-35 cars. • Client Retention & Service Excellence: Achieved an impressive near 85% customer retention rate, primarily composed of repeat and regular business, underscoring exceptional service quality and customer satisfaction. • Operational Optimization: Oversaw all day-to-day operations, integrating advanced GPS tracking technology to enhance fleet security, utilization monitoring, and operational efficiency. • Creative Business Development: Delivered tailored fleet solutions for large clients by establishing strategic collaborations with various rental companies, successfully retaining business and preventing client defection through flexible service delivery. • Team Leadership: Managed a dedicated team of over 15 full-time and task-based employees, ensuring optimal resource allocation and maintaining a customer-centric operational focus.

• Supported clients through product expertise and data analytics, focusing on maximizing the value of the Sysomos social listening and monitoring platform. • Data Translation: Conducted in-depth data analysis, transforming complex datasets from the Sysomos tool into actionable insights that informed strategic business decisions. • Client Enablement: Delivered comprehensive training sessions and presentations to diverse stakeholders and clients on tool effective usage, ensuring data-driven decision-making. • Client Support & Sales: Provided expert after-sales support and actively engaged with existing clients to ensure continued satisfaction and identify new business expansion opportunities.

• Led the development and execution of comprehensive promotion campaigns, providing strategic direction and guidance to teams to ensure defined campaign objectives were met effectively. • Conducted detailed training and supervised on-site activities across promotion areas, ensuring high standards of brand representation and optimized promotional efforts.