Haiaiel Perez

Collaborating closely with the Marketing and Communication Executive to manage marketing strategies for a diverse portfolio of luxury brands, including Gentle Monster, Brunello Cucinelli, OWNDAYS, and Venchi, and working with the Brand Manager in managing the e-commerce of Gentle Monster Australia. My role as a Digital Marketing Coordinator involves implementing tailored marketing campaigns for each brand, designing EDMs, and creating digital and print marketing collateral using Adobe Creative Cloud apps such as Photoshop, Illustrator, Premiere Pro, and InDesign, with occasional use of Canva. I also engage with influential public figures and ambassadors to enhance brand visibility and produce compelling social media content. Additionally, I compile detailed reports to assess the effectiveness of our marketing efforts. As an Ecommerce Coordinator, I oversee logistics, dispatch, inventory management, and customer service. I also assist in managing the front and back end of the Gentle Monster Australian e-commerce site, collaborating with the e-commerce team at Gentle Monster HQ.

Working closely with the Marketing and Communication Executive to oversee the marketing strategies for a diverse portfolio of luxury brands spanning various industries. Focusing on the brands Gentle Monster, a South Korean sunglasses and optical glasses brand; OWNDAYS, a Japanese eyewear brand; Venchi, an Italian gourmet chocolate manufacturer; and Sabon, an Australian body care brand. Executing marketing campaigns tailored to each brand's unique identity. Designing EDMs, digital and print marketing collateral using Adobe Creative Cloud apps, such as Photoshop, Premiere Pro and InDesign, and occasionally using Canva. Communicating and connecting with influential public figures and ambassadors to enhance brand visibility and create compelling social media content. Assisting with logistics such as dispatch and compiling detailed reports to track the effectiveness of our marketing efforts.

Working and cooperating with the Operations Team, we are responsible for recording the inventory, verifying inventory records and correcting discrepancies, as well as handling online orders and product issues.

Collaborating with the Media Team in content creation for social media posts, and designing digital assets, EDMs and promotional material through MailChimp using the Adobe Creative Suite apps such as Photoshop, Lightroom, Illustrator, InDesign and Premiere Pro. Aiding in the development of marketing strategies and campaigns and managing the OPUS’ Shopify e-commerce platform by updating product descriptions and images, creating product pages, and ensuring the platform is up-to-date with the latest product offerings, partaking in administrative tasks such as scheduling, office supplies purchasing, and meeting coordination. Handling customer inquiries, online orders and dispatch.

Assisting the Media Team in crafting content for social media posts and crafting digital assets, email marketing campaigns (EDMs), and promotional materials. Contributing to the formulation of marketing strategies and campaigns. Overseeing OPUS' e-commerce platform, including the regular updating of product descriptions and images, the creation of product pages, and ensuring that the platform reflects the latest product offerings. Additionally, taking on administrative responsibilities such as managing schedules, procuring office supplies, and coordinating meetings.

Working closely with the Publications and Communications Manager, a pivotal role was fulfilled in the design and layout of print publications utilising the Adobe Creative Suite, namely InDesign, Photoshop and Illustrator. Responsibilities also encompassed photo editing to maintain Wenona's consistent visual identity on the institution's social media presence. This included crafting and arranging materials in adherence to brand guidelines for visually appealing layouts. Concurrently, image enhancement and refinement were conducted to meet aesthetic and quality standards, collectively establishing a solid foundation in design and image editing within the educational institution's context.

In close collaboration with the Marketing Manager at Twisted Healthy Treats, I actively contributed to various design projects. This included creating a wide range of marketing materials, such as social media posts, point-of-sale (POS) signage, promotional material, and product designs. These tasks were carried out using the Adobe Creative Suite, focusing on Adobe Photoshop, Illustrator, and InDesign for static creative posts and promotional material. Additionally, I crafted engaging EDMs through MailChimp, and I delved into motion graphics using Adobe Premiere Pro and Photoshop to bring dynamic visual content to our marketing efforts. This multifaceted role allowed me to play a significant part in shaping the brand's visual identity and resonating with its target audience.

Aligned with the label's brand guidelines, active involvement was maintained in creating online assets for the label's social media platforms and blog, alongside offering support during photoshoots. The scope of responsibilities encompassed the design of EDMs and banners for the label's online stores, including the meticulous retouching of images to ensure a consistently high standard of visual presentation. Close collaboration with the Marketing team served to enhance teamwork and communication skills. This experience facilitated an expansion of knowledge in utilizing tools such as Klaviyo and Shopify while further honing skills in Adobe Photoshop, InDesign, and Premiere Pro.

Assisted customers in providing exceptional customer service and product knowledge, as well as stock replenishment, store tidying and visual merchandising. A joint team effort with the CKU World Square staff, reporting directly to the Store Manager.

Majors: Graphic Design Interactions Design PR & Advertising 2023 Dean's List Recipient President and Vice-Chancellor's Equity Scholarship Recipient