Hafize Kurt

Marketing project management, field marketing activities, customer complaint management, eventlaunch and organization processes.

Prepared all editorial content within the scope of corporate communication activities, including press releases, website texts, corporate letters, and announcements. Managed business processes with third parties such as PR and creative agencies to ensure alignment with communication strategies. Prepared weekly and monthly media monitoring reports and maintained an inventory of communication materials. Supported annual image campaigns and coordinated activities with creative agencies. Maintained relations with media outlets, including national and local press, magazines, and publishing houses; provided communication support for local press releases and event coverage. Ensured proper archiving of all communication materials in both digital and printed formats. Contributed to internal and external communication activities, including events, meetings, and public relations initiatives, ensuring press relations in collaboration with PR agencies. Managed the organization and coordination of purchasing processes on behalf of the department, ensuring alignment with corporate identity standards for promotional products. Led communication and launch processes for TEGV Academy and ensured brand consistency in all visual and written materials. Coordinated the participation of the foundation in relevant competitions and awards to increase brand visibility and recognition.

Esas Holding’in sosyal yatırım birimi olan Esas Sosyal, Esas Holding’in sorumlu vatandaşlık değerini Şevket Sabancı ve ailesinin hayırseverlik vizyonu ile birleştiren dünyadaki sosyal etki yatırımı anlayışının Türkiye’deki örneğidir. Gençlik ve istihdam alanında faaliyet gösteren Esas Sosyal, 2016 yılında hayata geçirdiği İlk Fırsat Programı ile yeni mezun gençlerin okuldan işe geçiş sürecinde sivil toplum kuruluşlarında ilk iş deneyimi kazanmalarını desteklemektedir. Ben de bu program kapsamında Eylül 2023- Ağustos 2024 tarihleri arasında Türkiye Eğitim Gönüllüleri Vakfı'nda İş Geliştirme Biriminde Kurumsal İletişim Asistanı olarak tam zamanlı çalışma deneyimi elde ettim.

Conducted target audience research and analysis to develop effective marketing strategies. Performed competitor analysis and monitored industry trends to identify growth opportunities. Contributed to the development of comprehensive marketing plans aligned with company objectives. Created Turkish and English articles, press releases, and visual content to support corporate communication efforts. Managed and produced engaging content for corporate social media platforms (Instagram, LinkedIn, Twitter) to enhance brand visibility and engagement. Researched the fintech industry to provide content for both corporate and internal communication channels.

Drafted and edited press releases to support media and corporate communication activities. Monitored industry news and media coverage to ensure up-to-date sector insights. Assisted in content creation, including copywriting and design, for PR and marketing campaigns.