Hadeer Korayem

Consulting Services for Sales techniques and building materials technology through meetings and report preparation to carry on discussion on the market development and product technology through the past and into the future expectations.

GCC focus on specifiers and developers to promote SIKA systems and technologies with the support of the specification team and the local country teams.

Main responsibilities: 1. Promote & sell specifications & product systems to specifiers, contractors, clients, through visits, seminars, method statements and specification documents. 2. Develop & maintain good relationship with specifiers, government departments and key clients to enhance Sika brand in the market place. 3. Manage designed consultant target list as key accounts. 4. Attend external & internal trainings to keep up to date on new products and techniques. 5. Support proportionately key target markets including waterproofing, concrete, roofing, flooring and Repair & protection. 6. Ensure compliance with the company's Quality management, Environmental management and Health & Safety management systems.

Delivered over 500+ project specifications and secured key wins in large infrastructure and commercial projects. Increased regional sales by 30% YoY through effective technical selling and consultant engagement. Maintained 100+ active key accounts, nurturing long-term relationships with top-tier consultants and clients. Led 20+ technical seminars and method statement trainings annually to promote product adoption. Collaborated with cross-market teams, to support 6 strategic product lines across EMEA.

Main responsibilities: 1. Identify and engage with Key Strategic customers (Consultants – Main Contractors) in-line with the Project Management guidance and processes to deliver specification of Drylining systems. 2. Building Strong Productive Business Relationships whilst offering technical solutions to gain maximum market advantages. 3. Recording and Managing all project, contact and diary activities within Project Database to ensure regular and effective communication across all relevant technical personnel, offering appropriate feedback and information. 4. Support the Company’s Common Goals (Vision / Mission / Values / Objectives) by working with other sales team members including cross-functional working with other teams/functions to enable the proactive participation and delivery of commitments. 5. Provide Product and Technical Training and Guidance to Architects, Consultants and Contractors through CPD seminars and presentations were required to develop the penetration of Drywall systems.

Spearheaded dry lining system adoption in 25+ strategic projects, enhancing market share in the Qatar. Delivered tailored technical support that increased client satisfaction scores by 40% within 6 months. Developed value-engineered specifications that reduced material costs by up to 15% for KAs.

Launched 2 new product systems (Unitherm & Asplit) with complete technical documentation and GTM strategy. Increased consultant engagement by 50%, strengthening Sika’s brand positioning. Contributed to 150+ design visits and training sessions for product understanding. Developed market entry analysis that led to a 10% increase in segment penetration within 1 year.

As Senior Specification Engineer: 1. Maintaining an on-going relationship with all consultant offices; espicially the major ones; such as: ECG - APG - DSC - EHAF - ECO gp. 2. On-going technical assistance provided especially for repair projects. 3. On-going responsibility for presentations & seminars & attending exhibitions & meetings As Technical Support for BU contractors department: 1. Maintaining a long term relationship with key clients. 2. Support to all Sales Engineers in their on-going sales operations. 3. Managing the duty office in Alex & Cairo for providing needed technical documentation to all clients. 4. Preparing reports on future projects under studying with consultant offices & key clients; such as: OAO, Hassan Allam, SIAC, Orascom. 5. Introducing new products & systems to the local market such as: Hydrophobic Impregnation technologies & Tricosal profiles. 6. On-going training for new and existing Sales Engineers especially for the new systems. As Champion Product Eng. for Unitherm & Asplit systems: 1. Putting the exact specification of Unitherm & Asplit systems in the tenders done by consultants. 2. Maintaining the market long-term strategy for the systems. 3. Increase of sales figure through selling these new systems. 4. On-going training for the Sales Engineers. 5. On-going sales and specification support for key projects. 6. Preparing local job references "Sika at work" success stories for the systems.

Sustainability Studies on Architectural and Landscape design

Produced detailed architectural designs for 10+ mid-size mixed-use projects. Led the creation of shop drawings and renderings using AutoCAD and Adobe Photoshop, improving design turnaround by 25%. Delivered full tender drawing packages for multiple multi-unit housing developments.

Study Architecture and Landscape design