Ha Truong

• Set up and managed AdMob & AppLovin MAX mediation (waterfall & bidding), ensuring ad quality and policy compliance. • Segment users by behavior and geography to apply tailored monetization strategies (networks, floor prices, bid floors) for key markets. • Run A/B tests to improve the ad key metrics on IAA, IAP, ad frequency, and placements. • Monitor and analyze monetization key metrics to detect performance issues. • Collaborated directly with ad networks and mediation partners to implement optimization proposals and test new ad features. • Resolved mediation issues, ad delivery errors, and policy violations; worked with networks to appeal and restore ads delivery.

• Designed ad placements and created ad scenarios within the app. • Closely track advertising performance on Google AdMob, handling any arising errors and researching methods to optimize ads. • Carried out A/B testing of ad scenarios and eCPM that enhanced IAA revenue.

• Researched the market, competitors, and customer behavior to build requirements and features, ensuring the products meet the market trend and customers' demand. • Led six-member cross-functional teams to ensure the successful execution of the roadmap launching of new products and updates. • Followed product operations on Firebase and Google Analytics to analyze data and adjust to reduce the churn rate. • Optimized GG Play and App Store product pages, including app names, screenshots, banners, and descriptions that promoted conversion rate.

• Managed human resources, hosted meetings, and delegated tasks to the Specialization Department members. • Collaborated with other departments to update and support the work schedule. • Created timelines and plans; mentored content for events: Crack the Case 101, Workshop series Cash up 101, NEU Tour, Hanh Trinh Kinh Doanh competition...

• Researched, synthesized, and analyzed information to build content for events and webinars. • Led a team of six members to carry out an internal project with a scale of nearly 100 people, including work such as planning, creating timelines, and content. Key achievements: Young Economists Club’s Excellent Trainee, Outstanding Performance and Excellent Contributions