HESHAM ZAHRAN

HESHAM ZAHRAN

Head of Performance Marketing @ PSdigital LLC

About

With over 12 years of experience in marketing and advertising, I am a performance-driven leader who develops and executes effective strategies that turn challenges into opportunities and goals into actions. I am currently the Head of Performance Marketing at PSdigital, a leading digital agency that specializes in e-commerce growth hacking and optimization. As the Head of Performance Marketing, I manage a team of talented marketers, media buyers, copywriters, and SEO experts who deliver high-quality and results-oriented campaigns for a diverse range of clients across various industries. I leverage my skills and certifications in content marketing, digital marketing, Google Ads, Google Analytics, and HubSpot Growth-Driven Marketing to create and implement innovative solutions that increase traffic, conversions, retention, and revenue. I also collaborate with other departments and stakeholders to ensure alignment and integration of marketing objectives and best practices. I am always eager to learn new things, improve myself, and contribute to the success of my team, my clients, and my company.

Country

Egypt

City

Alexandria

Industry

Marketing & Advertising

Skill

Business Analysis, Market Planning, Data Analysis, Media Strategy, Digital Strategy, Media Buying, Growth Hacking, Marketing Management, Inbound Marketing, Digital Marketing, Content writing, Advertising, Social Media Marketing, Search Engine Optimization (SEO), Business Development, Web Analytics, Content Marketing, Business Strategy, Public Relations, Project Management

Experience

PSdigital LLC

Head of Performance Marketing

PSdigital LLC

LinkedIn
2020-12 - Present · 5 yrs 10 mos

Alexandria, Egypt

Khodar

Managing Director

Khodar

LinkedIn
2020-6 - 2020-12 · 7 mos

Egypt

Khodar

Marketing Manager

Khodar

LinkedIn
2020-1 - 2020-6 · 6 mos

Egypt

E-commerce growth hacker - Performance Marketing Savvy

Scitecs

Inbound Marketing Consultant

Scitecs

LinkedIn
2018-12 - 2020-5 · 1 yr 6 mos

Alexandria Governorate, Egypt

A certified HubSpot Marketer who leads the digital marketing team and manage all digital marketing campaigns for a wide range of large-size clients. - My duties include developing and implementing digital marketing strategies including SMM, SEO, SEM, Content Marketing, Email Marketing, Lead management and nurturing, Blogging, and content creation. - Determine priority, scope, and delivery of projects. Manage the design, development, and revision of project plans and adhere to established timelines. Manage and track budget. - Manage the Hubspot and develop traffic for inbound leads. - Data-driven with the ability to translate business objectives to metrics and measurement methods, interpret data, derive insights, and create an actionable plan.

Mega Trust Group

Digital Marketing Manager

Mega Trust Group

LinkedIn
2019-1 - 2020-1 · 1 yr 1 mo

Alexandria Governorate, Egypt

Crafting and developing marketing plans Giving Strategic direction and Guidance whithin the brand plan Manage and supervise all social ans SEM advertising campaigns Manage the team of media buyers, brand specialists, SEO expert to implement the brand plan Handle all technical marketing functions like SEO, SEM, PPC campaigns, Email Marketing, Content Marketing, Content development, Web Management, UX research, and B2B Marketing plans.

Petra Advertising

Digital Marketing Manager

Petra Advertising

LinkedIn
2018-5 - 2018-11 · 7 mos

Alexandria Governorate, Egypt

- Develop and manage digital marketing campaigns - Oversee a social media strategy. - Manage and maintain the organization’s website(s) - Write and optimize contents for the website and social networking accounts such as Facebook and twitter - Track and analyses website traffic flow and provide regular internal reports - Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.

Upwork

Freelance Inbound Marketing Consultant

Upwork

LinkedIn
2013-7 - 2018-8 · 5 yrs 2 mos

Egypt

- Writing articles for online platforms and blogs - Proofreading to check authentication, grammar, and punctuation - Writing SEO friendly web content - Editing articles and web content to specific client requirements - Translating Eng/Ar & Ar/Eng texts - Working under tight deadlines

Heroleads

Digital Marketing Manager

Heroleads

LinkedIn
2017-4 - 2018-5 · 1 yr 2 mos

Dubai, United Arab Emirates

- Mainly responsible for managing the digital marketing team, with a professional know-how of strategic planning and running innovative social media campaigns for a wide selection of clients. - Manage and maintain the organization’s website(s) - Write and optimize contents for the website and social networking accounts such as Facebook and twitter

Fiverr

Freelance Content Strategist & Blogger

Fiverr

LinkedIn
2012-7 - 2018-4 · 5 yrs 10 mos

Alexandria Governorate, Egypt

Translate all kinds of texts from English into Arabic and vice-versa.

DoLeeP Studios

Content Marketing Team Leader

DoLeeP Studios

LinkedIn
2015-11 - 2017-3 · 1 yr 5 mos

Dubai, United Arab Emirates

I manage the team of content writing and supervise the copywriters, web content writer and editors. Additionally, I take part in setting the content strategy of the client on their social media pages as well as the websites. It is mainly about doing the final edit of any written content like captions, business articles, video scripts and texts on images all social media platforms as well as writing and editing SEO-friendly content on the clients' websites.

DoLeeP Studios

Bilingual Content Creator and Strategist

DoLeeP Studios

LinkedIn
2015-11 - 2016-3 · 5 mos

Abu Dhabi - Dubai, United Arab Emirates

I translate, review, proofread and edit all content of social media platforms such as Facebook posts, Instagram Posts and videos filmed by Doleep Studios as well as writing business articles and press releases.

American Cultural Association Language School Levent

Certified English Instructor & Teaching Supervisor

American Cultural Association Language School Levent

2014-2 - 2016-12 · 2 yrs 11 mos

Alexandria, Egypt

English Instructor and Team Leader. Teaching English as a first language for adults. Coaching and leading all English instructors at ACA.

Education

CIC - Canadian International College

CIC - Canadian International College

LinkedIn

Marketing/Marketing Management, General

2013 - 2014 · 1 yr

Business Administration Program, Major Marketing Management

Ain Shams University

Ain Shams University

LinkedIn

tranlation studies

2009 - 2013 · 4 yrs

I studied English language and I was a leader at the faculty student union

NEXT MBA

NEXT MBA

LinkedIn

Business, Management, Marketing, and Related Support Services

2024-9 - 2025-10 · 1 yr 2 mos

HESHAM ZAHRAN's Contact Information

Email

******@***.com

Phone

(**) *** ****

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