Gülce Erkmen

Corporate Communications Lead @ Tüpraş

About

With nearly 7 years of experience in corporate communications, I have been involved in a wide range of integrated projects across media relations, event management, sponsorships, internal communication, and digital content production. Operating within a group company structure, communication strategies are approached from a strategic perspective to strengthen stakeholder engagement both internally and externally. A creative, analytical, and solution-oriented mindset is adopted throughout the entire communication cycle from strategy development to execution. Contributed to the complete restructuring of the corporate website, which was recognized with a Gold Award in the Muse Creative Awards, achieving international visibility for the brand. Led the development of ''Steel Women of the Republic,” a pioneering and award-winning event in the industry, highlighting the company's commitment to social responsibility and enhancing its corporate reputation.

Country

Türkiye

City

Istanbul

Industry

Mining & Metals

Skill

İç ve Dış İletişimler, Ayrıntılara Önem Verme, Sorun Çözme, Halkla İlişkiler, Yazma, Medya İlişkileri, Basın Bültenleri, Dijital Pazarlama, Stratejik Planlama, Etkinlik Yönetimi, Proje Yönetimi, Microsoft Office, Görsel Sunum, Reklam, Liderlik, SPSS, Pazarlama Stratejisi, İletişim, Piyasa Araştırması, İngilizce

Experience

Corporate Communications Lead

Tüpraş

2025-11 - Present · 11 mos

İstanbul, Türkiye

Senior Corporate Communications Specialist

ÇOLAKOĞLU Metalurji A.Ş.

2023-4 - 2025-11 · 2 yrs 8 mos

İstanbul, Türkiye

Corporate Communications Specialist

ÇOLAKOĞLU Metalurji A.Ş.

2021-3 - 2023-4 · 2 yrs 2 mos

İstanbul, Türkiye

Marketing Specialist

ÇOLAKOĞLU Metalurji A.Ş.

2020-5 - 2021-3 · 11 mos

• Organising and taking a role in global events such as conferences, webinars, fairs related to the sector • Working with agencies for logo, stand design, PR (Advertisement, news) in sponsorship, congresses and seminars • Analysing and reporting the results of social and print media monitoring for the brand reputation • Leading media (offline & online) and digital marketing strategy • Ensuring media sufficiency, effectiveness and efficiency for the brand • Defining and managing the brand communication strategy using a variety of media • Managing marketing activities across print and online media to ensure that products and services meet customers’ expectations and to build the credibility of the brand • Social media management (Instagram, Facebook, Twitter, Linkedin) and collaborating with an agency to create a content • Working for ‘’Customer satisfaction survey’’ and analysing the result • Monitoring commercial activities and creating quarter and annual reports • Following market development based on the sector and segment • Prioritising new potential markets and determining a strategy to enter new markets • Updating product catalogue and brochure, the content with regard to the product process and quality • Coordinating related parties for promotions, advertisement, visual and written materials

Marketing Specialist Associate

ÇOLAKOĞLU Metalurji A.Ş.

2018-10 - 2020-5 · 1 yr 8 mos

İstanbul

• Searching global fairs (suitable for brand and marketing communication strategies) and organizing the fair o Working with agencies for logo, stand design, PR (Advertisement, news) in sponsorship, congresses and seminars • Working a research method company to analyze ‘’Customer satisfaction survey results’’ and take an action for the weaknesses and threats • Monitoring commercial activities and creating quarter and annual reports • Following market development based on the sector and segment o Gathering data (suitable for trends in the market), analyzing and reporting those data • Prioritizing new potential markets and determining a strategy to enter new markets • Updating product catalogue and brochure o Social media management o Updating the content with regard to the product process and product quality o Collaborating with an agency to set a contex o Coordinating related parties for promotions, advertisement, visual and written materials o Updating customers database o Interpreting QPR each month

Intern

Federal-Mogul Powertrain

2015-7 - 2015-7 · 1 mo

Sakarya, Turkey

-Financial accounting

Intern

Rafineri

2014-8 - 2014-8 · 1 mo

İstanbul

PEGASUS · PWA için içerik hazırlama · PWA içerik planı düzenleme · PWA tweetleri yayınlama · PWA için yelken infografik post hazırlama · DEGH kampanyası için içerik oluşturma · DEGH kampanyası paneli · Görsel ETİ(cin,puf,karam,canga,benim’o,popkek,balık kraker,cici bebe) · Sosyal medya yorumlarını inceleme · Pop kek ve benim’o yarışmaları · Pop kek yarışması · Eti ürünleri için içerik oluşturma

Education

Bilkent University

İşletme ve Yönetim, Genel

2010 - 2016 · 6 yrs

Bournemouth University

Retail Management and Marketing

2017 - 2018 · 1 yr

Istanbul Technical University

Dijital Pazarlama ve Sosyal Medya Yönetimi

2020-5 - 2020-9 · 5 mos

Sabanci University

Kurumsal iletişim uzmanlığı sertifika programı

2022-9 - 2022-12 · 4 mos

İç İletişim Stratejileri İtibar Araştırma ve Ölçümlemesi Stratejik Marka Yönetimi Yeni Normalde Dijital Medya Planlama İtibar Yönetimi Lider İletişimi Algı Yönetimi Dijital İletişim Yönetimi Sosyal Medya Yönetimi Kriz Yönetimi Üçüncü Parti (Ajans)Yönetimi KSS İletişimi ve sponsorluk çalışmaları Kurumsal İletişimde Editoryal Çalışmalar Medya İletişimi