Göktuğ Yamaç

Trade Marketing Team Burger King, Popeyes, Sbarro, Arby’s, Usta Dönerci, Usta Pideci and Döner Stop Brands • Managing restaurant – based, local – based and national campaigns. • Analyzing requirements of restaurants properly working closely with the operation team. • Managing the integration of the contactless payment system into all restaurants and with Turkcell (Paycell) • Managing the integration process with a new sales channel, Zomato, and also leading campaigns with it. • Creating proper campaign mechanism and preparing offers. • Following ATL & BTL processes for all brands. • Lead co-branded campaigns and TV commercials such as with Paycell - GNC, Migros, Coca Cola, Vodafone, CarrefourSA, Regal, Pepsi Co, Kamil Koç, Visa, İpragaz, Nescafe. • Preparing periodic and special reports and presentations. • Analyzing campaigns of rival firms. • Reporting marketing activities. • Providing direct support to restaurants in preparation and distribution of POP material. Also creating POP’s of the campaigns. • Managing mall relations of all brands. • Leasing strategic mall advertising points for all brands. • Following the exhibition of visual materials effectively in those strategic advertising points in malls. • Managing and creating contract process between TAB Gıda and management of malls working closely with law department. • In close co-operation with the Brand, Digital Marketing, CRM, E-Commerce, Public Relations and Graphic Design teams.

Burger King Brand Team • Developing marketing strategy based upon company business goals and coordinating related parties to execute annual marketing plans. • In charge of Core products of Burger King such as Whopper, Big King. Also responsible for groups like menuboards, sauces, side items, take away foods, Easy – Order System and OOH Channel. • Monitoring performance of related products, analyze sales volume, interpret competition data and competitive activities. • Managing all ATL and BTL campaigns for the related products according to the yearly marketing plan. • Coordinating new product launch process. • Lead projects such as Survivor, O Ses Türkiye. (product placement) • Lead co-branded campaigns and TV commercials with Türk Telekom Selfy and Beypiliç. Working closely with creative agencies for national, local and digital campaigns. (briefing and debriefing of agency input) • Budget tracking, preparing periodic and special reports and presentations. • Pricing and marketing analyzing of a new product. • Conducting P&L analysis. • Providing direct support to restaurants in preparation and distribution of POP material. • In close co-operation with the Trade Marketing Team, Digital Marketing Team and Graphic Design Team.

Served as a production assistant in pre-production and shooting phases of variety television advertisements.

Served as a production assistant in pre-production and shooting phases of variety television advertisements.