Göksu Alpay Diren

Göksu Alpay Diren

Sr. Marketing Manager, TCA @ GE HealthCare

About

Professional Senior Sales Executive with 10+ years of experience combining Key Account Management, Commercial Operations, marketing management, PR across diagnostic and healthcare imaging sector with a successful track record. Excellent communications and presentation skills with proficiency in CRM .Bachelors Degree from Bilkent University, MSc. in Yeditepe University and MBA in İstanbul Bilgi University.

Country

Türkiye

City

Istanbul

Industry

Hospital & Health Care

Skill

Product Marketing, Commercial Operation, Data Analysis, Salesforce.com, CRM Integration, Technical Support, Marketing, Negotiation, Customer Relationship Management (CRM), Channel Sales, Sales Operations, Direct Sales, Medical Devices, Healthcare, Client Relations, Process Improvement, New Business Development, PCR, Genetics, Cell Culture

Experience

GE HealthCare

Sr. Marketing Manager, TCA

GE HealthCare

LinkedIn
2025-6 - Present · 1 yr 4 mos

Türkiye

Boston Scientific

Strategic Account Manager- GEM Central

Boston Scientific

LinkedIn
2024-12 - 2025-5 · 6 mos

Istanbul, Türkiye

Turkey - Central Asia - Pakistan -Build and maintain strong professional relationships with key customers, including C-suite executives. -Analyze market trends and customer needs to develop tailored sales strategies and pricing models. -Coordinate cross-functional teams within Boston Scientific to meet customer and account objectives. -Monitor healthcare industry trends to align commercial strategies with local market dynamics. -Promote and sell the ADVANTICS™ Services & Solutions portfolio to build long-term partnerships. -Collaborate with Country Coordinators to implement and adapt BSC’s strategic roadmap locally.

Abbott

Enterprise Account Manager

Abbott

LinkedIn
2021-8 - 2024-11 · 3 yrs 4 mos

Istanbul, Turkey

-Strategic planning, value creation, business development and establishing customer loyalty -Key customer management -Building collaborative partnerships with C-suites. -Drive market share growth -Effective channel partner management -Orchestrate sales strategies and leading cross-functional teams. Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

GE HealthCare

Account Manager

GE HealthCare

LinkedIn
2017-5 - 2021-8 · 4 yrs 4 mos

Istanbul, Turkey

-Responsible for Key Customer Segment, including Big Chain Hospitals , University Hospitals and Public Hospitals -Creating and sustaining strategic relationships/alliances with Accounts, Government, C-suite, thereby creating growth -Lead & Manage One GEHC projects in major Key Accounts. -Converting competitor strong-hold prestigious academic sites and sustaining customer loyalty -Achieve sales and orders volumes at the target prices in assigned accounts/territory -Ensuring sustainable organic growth within captured accounts, -Develop and implement Go-to-Market plans cross functional and multi-product teams

GE HealthCare

Life Sciences Commercial Operations Specialist

GE HealthCare

LinkedIn
2015-1 - 2017-5 · 2 yrs 5 mos

Istanbul, Turkey

-Support ,direct sales operations ,managing and follow-up distributors in EAGM region -Establish Life Sciences Turkey organization infrastructure, by setting up direct sales and services operation. Develop standard operating procedures (SOP) -Generating forecasts, tracking quarterly estimates & sales funnel management -Effective utilization of data driven analysis, orchestrating commercial, pricing, finance, legal , logistics and controllership stakeholders , ensuring flawless execution of quarterly OP deliverance. -Sales contract management -Supporting sales teams for lead generation, market analysis and value proposition. -Organize clinical workshops and delivering user training -Customer and company event management.

Bio-Rad Laboratories

Product Specialist

Bio-Rad Laboratories

LinkedIn
2012-12 - 2014-12 · 2 yrs 1 mo

-Manage distributors in Clinical Diagnostics product line -Support the region to ensure country specific demo/seminar/congress and workshop objectives are met. -Opportunity management and execution. - Clinical application and technical assistance; Submit relevant technical matters to headquart -Monitor market ; competitor’s strategies, and customer needs, keeping relevant contacts with scientific community, opinion leaders -Provide Regulatory Affairs support for the registration of products. -Organize clinical workshops and delivering user training

ART Laborteknik

Product Specialist

ART Laborteknik

2012-3 - 2012-12 · 10 mos

-Opportunity management and execution. -Support distribution of new laboratory products, channel partnership agreements with foreign companies

Education

Bilkent University

Bilkent University

LinkedIn

Molecular Biology and Genetics

2006 - 2010 · 4 yrs
Istanbul Bilgi University

Istanbul Bilgi University

LinkedIn
2015 - 2017 · 2 yrs
Yeditepe University

Yeditepe University

LinkedIn

Neuroscience

2010 - 2013 · 3 yrs
TED İstanbul Koleji

TED İstanbul Koleji

LinkedIn
2003 - 2006 · 3 yrs

Göksu Alpay Diren's Contact Information

Email

******@***.com

Phone

(**) *** ****

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