Gwen Sim

Tin Men Capital is dedicated to backing B2B tech founders through capital investments, strategic connections and resources for their next phase of growth.

Role highlights & responsibilities: • Took over the leading, planning and execution of Access Singapore's inaugural 6-month Fellowship program for tertiary students, overseeing more than 90 stakeholders including sponsors, partners, facilitators and participants. • Conducted stakeholder interviews and analyzed data to drive program improvements while developing proposals to secure ongoing support. Access is a social-mobility charity that provides disadvantaged students with an early touchpoint to gain career exposure and guidance through experiential learning. Our work is made possible through direct partnerships with schools, engagements with industry mentors and the commitment of our volunteers, staff & network of facilitators.

Role highlights & responsibilities: • Led the migration of employee database to a new HR platform while ensuring a smooth transition for the organization. • Collaborated with various departments to develop keen understanding of hiring requirements and facilitated targeted recruitment efforts and processes. GetSolar makes rooftop solar more accessible and hassle-free for residential and small to medium commercial property owners by providing zero upfront cost rooftop solar-as-a-service.

Role highlights & responsibilities: • Collected and presented data on weekly trending games to inform investment strategies. • Reviewed and provided actionable feedback on early-stage demos/builds from game developers seeking investment or publishing support.

Role highlights & responsibilities: • Conducted in-depth audience interviews with startups to gain deep insights into their pressures, challenges, and priorities to inform future content marketing strategies and programs. • Led diverse lead-generating marketing activities, including social media campaigns, direct mail initiatives, blog content, and event organization. • Devised and executed comprehensive video content marketing strategies, generating leads, boosting brand visibility and customer engagement across multiple brands.

Role highlights & responsibilities: • Led the proposal and implementation of a new affiliate and influencer marketing initiative, leveraging marketing performance data to drive the strategy. • Conducted successful cold calls, effectively persuading and closing deals with merchants to onboard and expand their presence on Pickupp’s growing e-commerce platform. • Ensured the regular maintenance, updates, and onboarding of shops, ensuring a seamless customer experience for merchants.