gwendoline castaneda

* Develops marketing programs to improve the performance of the business unit * Handles promotions, events, sponsorships, tie-ups, social media and digital marketing, public relations, advertising, corporate social responsibility and customer related concerns * Oversees other marketing projects * Manages marketing budget * Acts in behalf of marketing manager whenever necessary

* Conceptualizes and implements promotions and events. * Coordinates with banks and other institutions for tie-ups, promotions and sponsorships. * Handles social media and other online platforms (website, e-mail and SMS, blog posts) * Constructs write-ups and coordinates with PR agency for public relations efforts. * Conceptualizes and oversees production and placement of advertising materials. * Handles customer concerns and other related marketing activities.

* Seeks out new clients * Presents events and below-the-line marketing concepts to prospective clients * Prepares project costing and sees to it that profitability margins are met * Handles suppliers, manpower, and collaterals for events * Oversees project implementation and makes sure clients’ requirements are met * Prepares and presents post-activity reports

* Seeks sponsors and exhibitors for events or trade shows. * Prepares and delivers sales presentations to prospective clients. * Attends to the concerns of clients. * Prepares and presents sales reports. * Supports the team in the conceptualization and implementation of events.

* Handles marketing promotions and events for Nestle Philippines particularly Nido, Bear Brand, Coffeemate, Liquid Beverages and Purina. * Prepares and presents marketing proposals for promotions and events. * Prepares and presents post-activity reports.

Dean’s List: 1st Term, SY 2002-2003; 2nd Term, SY 2003-2004; 3rd Term, SY 2003-2004 Activities and Societies: Junior Entrepreneurs'​ Marketing Association