Guy Weston

Chief Executive Officer @ Creode

About

At Creode, we help fintech and financial services firms navigate an ever-evolving landscape by integrating strategy, brand, digital, and media to drive measurable business growth. As CEO, I empower my team to take ownership, fostering a culture of innovation and accountability. With over two decades in digital marketing, I’ve led agency transformations, spearheaded strategic initiatives, and overseen three successful acquisitions—expanding Creode’s capabilities and market reach. Passionate about AI, fintech, and B2B marketing, I thrive on sharing insights and collaborating with ambitious, results-driven professionals.

Country

United Kingdom

City

Leeds

Industry

Marketing & Advertising

Skill

Business Development, Media Strategy, Financial Services, PPC, Affiliate Marketing, SEO, Digital Strategy, Conversion Optimization, Digital Marketing, Online Marketing, Social Media Marketing, Website Development, website design, Email Marketing, Marketing Strategy, SEM, Social Media, Information Architecture, Mobile, Web Analytics

Experience

Chief Executive Officer

Creode

2021-10 - Present · 5 yrs

Leeds, England, United Kingdom

Managing Director

Creode

2016-5 - 2021-12 · 5 yrs 8 mos

Leeds, United Kingdom

Director

Open Path

2012-4 - 2021-12 · 9 yrs 9 mos

Leeds, United Kingdom

Helping businesses to develop their online strategy and optimise the online experience for their customers. I bring my background in online media planning and user experience to every project I undertake to help optimise online experiences to achieve business goals.

Digital Director

Property Network

2013-3 - 2014-4 · 1 yr 2 mos

Leeds, United Kingdom

Digital Marketing Consultant

G.J. Weston Ltd

2011-10 - 2013-10 · 2 yrs 1 mo

Leeds, United Kingdom

Need a hand getting the most out of your website? Struggling to make sense of how social media can help you win new customers? Looking for cost effective ways to increase your margins? Digital channels can bring lots of benefits to a business, but making sense of where to spend your time and money can be a challenge. I work with companies big and small to help them find their way though the mire. If you'd like to chat through your objectives or send me a brief, please drop me a line.

Digital Strategy Consultant

Finn

2011-12 - 2013-3 · 1 yr 4 mos

Leeds, United Kingdom

I provide SEO, social media and digital marketing consultancy services to Finn's clients, as well as helping the agency to gain insights from web analytics and turn these into recommendations for clients.

Director of Planning and Strategy

Coolpink

2010-1 - 2011-10 · 1 yr 10 mos

Responsible for the development of digital marketing strategies covering websites, mobile, social media, SEO and more for a wide variety of clients.

Head of Digital Media

Coolpink

2008-1 - 2010-1 · 2 yrs 1 mo

Digital media planning and buying for brands including DFS, Bensons for Beds and Weber BBQs. Managed a team of digital media professionals covering PPC, affiliate marketing, SEO, social media, email marketing and website analytics. Worked closely with website design and development teams to produce digital platforms optimised for marketing success.