guy kedar

* Strategic digital and innovation consultant. * Designer and Lead of ‘Marriott Testbed’ – Marriott Hotels startup accelerator focused at identifying and piloting news technologies to transform Marriott's guests experience. * New product development. * Member of WPP’s digital advisory board.

Practiced commercial law, working on local and international transactions, mergers and acquisitions and initial public offerings

* Led the regional development of MEC’s social media offering and over 10x growth in our specialists headcount. * Defined our service and product offering * Identified talent and Tech needs * Provided best practice and facilitated knowledge share and collaboration across markets * Conducted training and workshops – internally and for clients * Supported new business acquisition * Provided strategic consulting to various brands, including IKEA, Visa, BOA, Colgate, * Blizzard, SABMiller,Michelin and more. * Developed MEC's social media strategy. * Took part in the development of MEC's new strategic planning process. * Appeared in various conferences and publications.

Co-headed a ten member team, engaged in intelligence-gathering and analysis. - Led and conducted analytical researches that informed various army units.

* Leading MING Labs’ strategic consulting offering. * Providing strategic consultancy to brands using design methodologies. * Leading MING Labs’ strategic consulting offering. * Defined and designed the strategic direction, value proposition and service offering of the company. * Providing a variety of strategic services incl. identifying opportunities for value creation and capture within Business ecosystems; conceptualizing, prototyping and validating value propositions and business models, developing roadmaps and governance frameworks for building innovation capabilities and more. * Working with corporates and startups.

* Created a five year growth strategy to leapfrog over NV’s competitors. * Developed new services based on market opportunities. * Increased digital presence and capabilities and developed a social media marketing plan.

* Head of the Online PR Department (2007) * Following an analysis of strategic opportunities and clients' needs initiated and was appointed to lead the development of the agency's online PR department. PR consultant (2004 * 2007) * Developed and executed communication strategies for a portfolio of key accounts, both local and international, with annual budgets of up to US$300,000. * Sectors included banking, consulting, financial services, telecommunication (internet and mobile) and FMCG. Clients included Logitech, Deloitte, Lehman Brothers, Jefferies Broadview, Netvision (Internet provider) and Esc (mobile operator).

* One of the founders of the agency. Developed its’ digital services strategy and proposition. * Led the ongoing management of the Digital communication division. * Pitched to and acquired strategic clients, including EL AL (Israel's national airline) and * Leumi Card (Second largest credit card company in Israel). * Designed social media services, including social listening, community management and * engagement outreach. Defined the social metrics to support communication KPI’s and * benchmarking. * Developed the agency’s innovative website that served as a newsroom for our clients and an integral part of our unique proposition.

Founded and led a private entrepreneurial venture that focused on the invention and development of brand utilities Ideated and managed product development for a range of innovative brand utilities – high and low Tech

* Leading MEC’s social marketing practice. * Supporting our brands and markets with strategic consultancy on social and its integration into the wider business. Driving partnerships with major media players and Tech vendors.Member of WPP/Groupm’s global social task force. * Lead social strategist for MEC’s global/regional clients, including Michelin, Blizzard and Vodafone. * One of the digital leads of our content offering. * Developing MEC’s open innovation practice, which brings together brands and Tech startups.

Concentrated on tying strategy, marketing and innovation to business growth. Among the projects conducted: Identifying market entry opportunities; analyzing market entry strategies; developing a market-led strategy; identifying growth opportunities; re-designing customer journey; designing a business model for a marketer in virtual worlds; scenarios: the future of China in 2030