Guy Hanin

General Manager @ Rubify

About

As General Manager at Rubify, I lead the development and growth of a consumer-facing rewards platform, overseeing strategy, operations, and partnerships across international markets. My role sits at the intersection of business, product, and user growth, with a strong focus on building scalable operations, sustainable monetization, and long-term partnerships.I bring a background in international relations with expertise in Israel–China relations, alongside broader knowledge of Asia including Taiwan, Singapore, and Hong Kong. Fluent in English and proficient in Chinese, I leverage cross-cultural understanding to bridge business execution with international and regional contexts.I hold a B.A. in International Relations and East Asian Studies and an M.A. in International Relations, with a focus on International Political Economy and International Institutions. With strong interpersonal and management skills, I am driven by building reliable teams, creating value, and turning strategic vision into practical results in global environments.

Country

Israel

City

Rehovot

Industry

International Affairs

Skill

International Trade, Monetization, UA, International Business Development, Customer Success, Presentation Skills, Greater China, Chinese, Chinese Culture, Business Development, Market Research, High Stress Environment, Command & Control, National Security, Teamwork, Decision-Making, Leadership, Interpersonal Skills, Management, International Relations

Experience

General Manager

Rubify

2026-1 - Present · 9 mos

Ness Ziona, Center District, Israel

Rubify by Torox is a B2C rewards platform that drives user engagement through incentivized offers and performance-based campaigns. In my role as Rubify GM: • Lead Rubify’s day-to-day operations while keeping execution aligned with business goals • Coordinate work across product, tech, support, Ops, and finance to keep delivery on track • Monitor performance and key metrics to make informed, practical decision-making • Manage external partners and vendors to ensure reliable, scalable operations

Project Manager

Torox

2025-11 - Present · 11 mos

Ness Ziona

Managing the operations of Rubify, Torox’s new B2C rewards platform built around incentivized offers and performance marketing. My role includes leading day-to-day operations, aligning teams across the company, tracking KPIs, and overseeing partner relationships.

Publishers Customer Success Manager

Torox

2024-10 - 2026-2 · 1 yr 5 mos

Ness Ziona

• Ensure client success through close collaboration and tailored guidance, ensuring business development • Act as a trusted point of contact for strategic and day-to-day needs • Help optimize performance and unlock new opportunities • Coordinate between teams to keep projects moving smoothly

Outdoor events coordinator

Office of the President of the state of Israel

2024-2 - 2024-9 · 8 mos

Jerusalem

• Coordinated outdoor tours and logistics, including research, preparation of background sheets, and preliminary meetings. • Accompanied the president and his entourage on event days.

Operations officer

Ministry of Foreign Affairs of Israel

2022-6 - 2024-1 · 1 yr 8 mos

Jerusalem

• Operated the command room of the Security Division, responsible for securing all Israeli representations worldwide. • Coordinated routine and emergency activities globally and monitored their progress.

Intern

Foreign Trade Administration - Ministry of Economy & Industry

2022-12 - 2023-7 · 8 mos

Jerusalem

• Supported the economic attaché and mission staff, including research and data collection. • Accompanied delegations from Singapore visiting Israel. • Provided ongoing support for missions in Singapore, Hanoi, and Taipei.

Platoon Commander

Israel Defense Forces

2016-7 - 2020-7 · 4 yrs 1 mo

served as a combat officer, honorably discharged at Lieutenant rank. commanded a tank platoon and led soldiers. continues to serve in reserve duty as 460 armor brigade operations officer.