Guy Eizner

Full management of digital campaigns across marketing channels for various types of businesses such as Clothing, Virtual Reality, Gambling, Home Improvement, Law, Insurance, Music and more in different countries.

Planning, building and managing campaigns across marketing channels to drive user traffic and conversion, including: defining target audiences and segmentation, ad creative and copy-writing, budget allocations across segments and territories and more. Ongoing optimization towards reaching objective key results. Reporting on a weekly, monthly and quarterly basis. Remotely working with the CRM, Compliance, Social and Creative teams in order to improve ad creatives, audience segmentation lower CPA and increased user retention. built user retention campaigns which, in 7 months during 2020 and with the same spend, generated deposit amounts equal to 2019 in the UK. In Malta, for 7 months and with the budget spent, generated an increase of 37% in retention deposits in comparisson to 2019.

Combine PPC & SEO subject matter consultancy expertise, channel specific and cross-channel technical knowledge, and industry experience for 35+ assigned clients to deliver value-add services to Websem's customers. Serve as a trusted advisor to clients throughout the account lifecycle – implementation, planning, campaign launch, ongoing support and success measurement. Proficient in Google Ads, Facebook, Taboola, Outbrain and other digital marketing and analytics tools. Manage, provide technical support and train PPC Account Managers in order to maximize various platform performance and customer satisfaction.

Interpret the unique business and end-user requirements in order to maximize performance and customer satisfaction. Proactively assesses, clarify, and validate customer needs. Pulling actionable insights from campaign data and execute them. Manage customer implementations, including technical integrations and account configuration.

Manage all daily operations of a 50 person office, including frequent contact with global offices; In Charge of the bank’s Maintenance, H&S, Environmental & Security. Responsible for ensuring all protocols, standards, KPI's and contractual objectives are met. Directly managing two office assistants, maintenance and cleaning crew. Coordinating operations with all individuals and companies involved including subcontractors.

Manages daily operations of a 10 person office; Facilities & Contractors Management. Data Analysis using the company’s dashboard in order to create customer classifiers.