guy capozzi

* Enhanced clients' web presence and marketing campaigns by collaborating close[ * ly with internal shareholders to produce compelling content. Clients included Mozilla, Stanford Hospital, law firms and financial advisors. * Mozilla: Partnered with lead designer and marketing team to develop content for key strategic initiatives including launch of Firefox for Mobile, co-branded Google start page, and Firefox Community events. * Stanford Hospital: Produced content for large scale website relaunch. Project scope included defining voice and tone for different clinics, interviewing department heads, and medical practice research. * Law firm: Rewrote 60 attorney bios, practice area descriptions, and firm overview for use on website, proposals, and printed marketing

* Managed the production of all site content, marketing copy, and collateral[ * for food website targeted to moms. Oversaw freelancers and vendors, edited submissions, and coordinated integration of content with both design team and CMS. Worked directly with CEO and CIO on ongoing site strategy, including SEO. * Oversaw the creation of over 1,000 pages of content from concept through CMS workflow. * Built and managed team of 10 freelance writers and external vendors, both on and offshore. * Developed SEO strategy that propelled key terms to top rankings using existing design; recommended design enhancements to facilitate further improvement. * Formed strategic partnerships with content providers, saving company over $1M. * Launched email marketing newsletter by guiding design, establishing approval process, and managing service provider. * Developed and maintained style guides, editorial calendars, and instruction manuals to ensure consistent messaging and efficient processes both internally and among external vendors.

* Identified and reworked brand identity and voice for content-dri[ * ven website targeting baby boomers and senior citizens. * Selected topics and composed direct marketing emails to site's 40K registered users, resulting in increased click through and conversion. * Revised and rewrote all marketing and site copy to appeal to both consumers and potential corporate partners. Increased registered users by 50%. * Wrote promotional jacket copy and edited printed discount guidebook-10.5K copies in print. * Collaborated with web developers to improve site SEO, page layout, and information hierarchy.

* Attorney * Ran law practice representing estate planning clients and small businesses at th[ * e organizational stage. * Consulted closely with clients to identify their needs and establish best practices for new businesses. * Drafted partnership agreements, articles of incorporation, employment contracts, and trademark filings. * Represented a range of clients including a biotech startup, bars and restaurants, a web design firm, a punk band, and a lavender farm.

* Performed extensive research and writing related to estate planning. * Reviewed firm's 8[ * 00 estate planning files for completeness. Reorganized and updated filing system. * Corresponded with estate planning clients.