Guy Ayissi

Professionnel des ventes

Vente d'outils de coupe de métal et d'usinage. Recherche de la nouvelle clientèle au Canada

Within a direct selling sales model, I managed major transport and truck fleet client accounts, working with customers to negotiate pricing and other contract terms, and structure transactions inclusive of volume-based rebates. Some other accountabilities were: ✔ Cross-selling the product suite to a transport industry clientele to grow the values of existing accounts, revitalize flagging account performance and originate new market opportunities ✔ Researching and reporting on market trends to inform strategic planning, and liaised cross-functionally with IT, marketing and customer service to facilitate a seamless customer journey ✔ Proactively identifying high-value event and roadshow opportunities to drive business development efforts, including the Salon du Camion tradeshow Managing large commercial accounts such as Videotron, STM, and Bombardier to respond to RFQs, and navigate competitive bidding processes to secure and negotiate new agreements Consistently outperforming on defined sales targets, resulting in volume growth and overall P&L growth

Interacting with existing and prospective clients in face-to-face meetings with key decision-makers, I delivered compelling presentations and demonstrations of technical products to stimulate need-based sales. Prospecting by both size and sector, these decision-makers included senior corporate professionals from the C-suite down to upper management in IT, finance and marketing. ✔ Conducted a high volume of cold calls to expand sales horizons while nurturing and onboarding warm leads through referrals, and managing other day-to-day account activities ✔ Guided new clients (gained from warm leads or cold calls) through sales cycle phases including quotations, purchase order reporting, delivery management and post-sales follow-up ✔ Cultivated a focus on minimizing attrition to develop retention tactics, and rigorous monitoring and follow-up processes that involved frequent touchpoints to build long-term relationships ✔ Acquired new accounts within a few months, offering a significant profit margin

Spearheading a consultative selling process, I established myself as a trusted advisor for technical discussions between IT and executive teams. As part of this status, I identified data center needs, explained challenges and opportunities to address latency and security and helped the clients secure financing to undertake the required capex. Related responsibilities included: ✔ Brokering consensus between cross-functional client teams as per organizational needs and leveraging the relationship to sell IT infrastructure and other solutions ✔ Helming the East Coast USA territory consisting of hundreds of database clients to perform prospecting, negotiations, order taking, delivery, and follow-up to ensure consistent client satisfaction ✔ Customizing sales strategies to support long-term relationships, and scoping out additional up-selling and cross-selling opportunities to further drive value on both ends of the partnership Highlight: Won Employee of the Month for the best sales gross profit by division

As an outsourced call center sales partner of Telus Mobility, I led B2C efforts to new and existing customers through a cold call approach to sell phone plans and service bundles. Learning to quickly distill their usage patterns to identify needs, I tailored product and service packages to meet their preferences while consistently meeting and exceeding sales targets.

Working to sell Moneris point-of-sale terminals to retail and professional clients, I received my formative exposure to direct sales as I prospected 40+ businesses daily and engaged with key decision makers before launching a concerted effort to penetrate a new territory. As part of client discussions, I regularly analyzed their financial statements to devise an optimal angle to approach the sales strategy from, which resulted in high closing rates at first meetings and over 200 new clients onboarded in the last year. In addition, I also built and managed a team of sales representatives, providing mentorship and training to advance their professional skillset.