Gustavo Stork

Fundador e responsável pela visão estratégica, AI, produto e crescimento do Marketing.chat, a plataforma de marketing com inteligência artificial criada para acelerar resultados em conteúdo, campanhas, criatividade e dados. Lidero as iniciativas de tecnologias proprietárias como o Marketing Copilot, Research AI, Explore, e Branding Voice, além da integração com os principais modelos de IA do mercado para texto, imagem, vídeo e agentes. Nosso objetivo é democratizar o uso de IA no marketing, empoderando profissionais, agências e empresas com uma solução tudo-em-um que une eficiência e inovação.

Quais são as habilidades e conhecimentos necessários para ocupar a cadeira de diretor de marketing nas maiores empresas do Brasil e do mundo? Depois de quase 5 anos de Comunidade temos a honra de anunciar uma das 3 grandes novidades do The CMOs que estão por vir. Hoje, lançamos oficialmente o nosso primeiro programa de formação de executivos: o Road to CMO! Um projeto com uma missão grandiosa que só foi possível graças à colaboração de muitos de vocês. No ROAD to CMO, reunimos um conjunto de formações que foram construídas a partir de tudo que aprendemos: seja aqui na comunidade, nas minhas experiências próprias, com colaboração de outros CMOs, VPs e líderes de marketing, e, também, através de um estudo profundo de mercado e discovery que aconteceu ao longo do tempo. O programa inédito que irá te guiar em cada etapa do caminho através de: 🎓 4 formações completas com certificado 📍 Imersões presenciais 🤝 Comunidade engajada com mais de 170 executivos 🗣️ Salas de guerra para trocas de experiência 🌎 Curadoria de nível global ♾️ E muito mais! Este programa é ideal para: ✅ Gestores de marketing que querem se aperfeiçoar ✅ Especialistas que desejam se tornar gestores de marketing ✅ Empresas que querem desenvolver suas lideranças ✅ Profissionais que desejam migrar para carreira de marketing Clique no link descubra todos os detalhes sobre o Road to CMO. http://roadtocmo.com.br/ #marketing #cmo # #edtech #carreira

Connection. Sharing. Learning. We are CMOs Marketers, a group of managers and Marketing professionals always willing to learn, exchange experiences, and generate value for the ecosystem. With consistent content, we discuss challenges, exchange experiences, and share practices that can promote valuable insights for your business. Our favorite subjects revolve around the daily lives of technology companies and digital businesses. We talk a lot about Marketing, of course, Growth and Innovation. Our knowledge exchange takes place in face-to-face meetings, which usually take place monthly in Florianópolis, SC, in instant messaging groups and in podcasts. CMOs Marketers emerged in 2018, with the initial connection of eight Marketing references from Santa Catarina. The idea came from Gustavo Stork, founder of the committee. Today, two years later, we are more than 60 professionals from Santa Catarina and São Paulo. The meetings, from the beginning, were no longer enough to exchange so much knowledge. Therefore, we expanded the chat to digital channels.

In approximately 1 year, it had exceptional numbers: the paying customer base increased by 62% and ARR (Annual Recurring Revenue) reached R $ 60 million, an annual growth of 79% in 2020. Our marketing and growth actions were decisive for the sale to Locaweb to take place in the amount of R $ 524.3 million reais. Now it's expanding our ecosystems and launching new products in the fintech area.

In 6 months I helped to increase the activation + 62%, engagement in + 142%, subscribers paying + 46%, retention in + 64% with product, growth, data and marketing initiatives. Bling is an incredible product for more than 40 thousand customers in Brazil. I am entering a clear mission: Make the product even better and accelerate growth. I will be responsible for the growth pillar, understanding the customer's life cycle with an emphasis on models/data. Influence the processes of attraction, user experience, retention as paying, and engaged customers. Act collaboratively making connections between the areas of Customer Success, Marketing, Product, UX, and Development, to enable strategies to boost the brand and business growth based on the customer journey. Understand the quality of new incoming customers and design actions to convert these customers into paying customers and, subsequently, retain them. Assist in mapping the complete customer life cycle, thus contributing to aspects of lead acquisition.

Today 03/02/2022 I make my first exit with the sale of Conpass to Omie ERP. https://neofeed.com.br/blog/home/omie-poe-maquina-de-ma-para-funcionar-e-faz-5a-aquisicao/

After accelerating the company's growth and increasing MRR (recurring monthly revenue) by more than 1300% in 2 years. I assume a new challenge that is to create a Tribe of Growth focused on accelerating the company's climb to go to market and its internationalization to the North American market.

In 2 years, I created the Conpass marketing area together with an incredible team. The results we achieved were: We went from little more than 20 clients to almost 300, we became the top of mind company in User Onboarding solution, we created the largest user onboarding portal in Latin America. I was number two of the company and our full team was 4 people, today we have more than 29 teams. Now I take on a challenge along with the product team, to take our platform of engagement to the world. So from today I will also act as Product Marketing.

As a Marketing Advisor my goal is to help the Atar team to revolutionize the Fintech market. Atar's mission is to empower people who are ignored or rejected by banks. With a simple and powerful dream that is, if you are an ATAR customer and use our services, your children will not need to know what the word bank means. Atar combines Wearable + Fintech + BlockChain to simplify the user experience with financial solutions now and in the future.

Pipz is a powerful automation, data and customer journey tool. My mission with an incredible team of people is to reposition the Pipz brand on the market, scale and internationalize the entire business. Combining Behavior tracking, machine learning, automation and data integration. Pipz is a solution that meets the pain of large companies in the market. Predictable sales, more assertive communication and predictive purchasing pattern with online behavior monitoring.

Pulses is a technology company specialized in People Analytics applications for HR and Leaders, in the subjects Engagement, Performance, Culture and Employee Experience. My goal is to help the company set up a customer acquisition machine, improve the growth drives and improve the stages of the customer journey. People Analytics is the heart of the strategy for every company that seeks to have a strong culture and always innovate.

Hacking the growth of small media companies in a smart and simple way is my mission. At Leads Storm, the work combines a combination of Growth Hacking, gamification and digital marketing, enabling anyone who has a company, service or business to use such an efficient and diverse method when attracting customers, generating leads and results.

I was ahead of the startup's marketing team and new partnerships in Latin America. AnalytiUX is a Tunisian startup in North Africa that uses Heatmaps and Visitor Recordings, Live mouse traking and Click tracking to improve the online experience and analyze your customers to find out where people are actually interacting.

Development, improvement of the Anesthesiology Information and Management System. Together with the team of Java developers working with the main technologies of the market to make the system more efficient every day and expand the company's performance in the market.

Gamification is the application of game elements and digital game design techniques for real problems, both for the corporate environment and for social impact challenges.