Gustavo Rojo Blasquez

Vexi is a pioneering fintech startup in Mexico, designed to redefine financial services through what we call “Financial Inclusion Plus.” This approach means not only granting access to essential financial products but also delivering strong benefits that genuinely enhance our customers’ financial well-being. Vexi’s robust technological capabilities and commitment to operational excellence allow us to deliver high-quality, benefit-rich products efficiently and at a low cost, maximizing value for our users. By focusing on quality and affordability, Vexi ensures that financial inclusion is empowering, accessible, and sustainable for all.

In charge of Credit Products with yearly sales over 866 Million USD. Main responsabilities: Commercializing & Sales – Coordinate telephone and branch sales teams. Goals setting, follow up and training. Product and Business Management – P&L responsibility, Strategy and Planning, Budgeting, Strategic Initiatives. Marketing Strategy – Targeting, Communication strategies. Customer Experience – all aspects of clients' experience through all channels. Leadership – Coaching, Prioritize, Talent recruitment, Team restructure. Operations & Processes – Reengineering, Resources administration. Legal - Ensure compliance with all applicable regulations.

• Leaded analytics managers to provide insights to business opportunities. • Worked with Product Managers to continuously refine customers segments to be more efficient and create more value. Managed the cross sell model. • Set and monitor goals and objectives for each sales channel to ensure achievement of budgeted levels of sales and revenue. Conducted sales analysis identifying strategic opportunities and challenges. • Carried out competitive research and market analysis for Costa Rica market to support of the strategic planning process.

• Communicated and presented critical data, report summaries, market analyses, financial modeling of the annual business plan and strategic recommendations to top management. • Ensured best practices deployed around product, pricing and marketing are consistent with global standards. • In charge of identifying opportunity areas in portfolio management, deepening and retention strategies across Central America market and executing the strategies with the support of multidisciplinary teams. • Negotiate with region top executives in order to gain support to execute the strategies.

• Started my career in Banamex as a Management Associate, a talent-attraction program focused on Master Graduates. • Worked in three different areas making up ideas and carrying on projects to deploy it. • Areas where I worked: Capital Market Derivatives, Credit Cards and Human Resources.

• Created the financial services strategy that managed the customer credits at the launch of Fiat Grande Punto. • Advisor in the definition of strategic requirements for the implementation of a CRM system.

• Took part in projects developing gap analysis, proposals, action plans and deliverables

• Provide support for development of presentations, deliverables, and industry analysis reports • Sent as speaker to a congress organized by Inroads Inc. in Tennessee, USA