gustavo resende

* Responsible for the product team focused on the NET Virtua (Internet Broadband) and NET Fone. * Responsible for Marketing Management of the product defining new actions in each region. * Effective participation in the Business Plan for new products and the company's annual Budget. * Pricing * Commercial Policy. * Analysis of P & L. * Creation of shares of Cross Sell and Up sell. * Churn Policy. * Training products for other areas of the company. * Offers and Promotional Campaigns. * Analysis of Competition. * Validation of communication material and media.

* Corporate Market * Managing the portfolio of voice for the Corporate segment. * Pricing. * Creation of campaigns Cross and Up sell. * Offer retention in allignment with the Churn Policy. * Create training products for other areas of the company. * Offers and promotions for acquisitions. * Review competitors. * Development of new products and technologies. * Validation of communication material and media. * Preparation of management reports in order to monitor the performance of products. * Portability (SOHO, SME and Corporate) * Monitoring the performance of voice products. * Management reports aimed at monitoring the share of GVT for competition. * Participation in the start up of the PN in the management of voice products. * Data analysis creating sales and financial reports on a monthly basis. ( Excel, Pivot Table, Vlookup).

* SMB Market * Start up of the SMB segment. * Construction of the product portfolio. * Strategic Marketing Channel. * Policy Development of partnerships with suppliers of PABX. * Management of results. * Campaign Management for sales. * Responsible for production training for sales force and CRM. * Preparation of offers regarding the Churn policy and retention. * Validation of the communication strategy focused on. * Market Research * Retail Market * Product manager Economix (Retail). * Launch of promotional campaign "Economix double" in order to reposition its market relationship. * Preparation of the book of products presenting the results of the Quarter. * Support the sales area by providing materials against competitive offers and enhancing differential products of GVT. * Preparation of offers regarding the Churn policy and retention of consumers. * Validation of the communication strategy focused on. * Market Research

* B2B and Midmarket sales focus. * Hunting new logos and upselling throughout existing clients new opportunities for Fiber Internet connection, Voice services and Data Services. * Leading Sales Meetings and new sales projects internally across the company. * Leading digital marketing activities. Google Ads, SEO. * Creating Marketing material such as web banners, marketing content and offline marketing material such as brochures, flyers and business card. ( Illustrator and PhotoShop advanced skills). * Leading training session for new services and sales techniques accordingly to the company values. * Marketing intelligence was defining customers target and turf management for the whole team. * Using Data analysis creating sales and financial reports on a monthly basis. ( Excel, Pivot Table, Vlookup, Tableau, Power BI and Sales Force). * Experience in AVAYA Solution for Mid-market.

* Portfolio Manager TOP clients. * Preparation of forecast sales and revenue. * Trade Marketing campaigns with strategic customers. * Campaigns to cross and up sell. * Teamwork with Pre Sales and Post Sales. * Commercial and Technical Knowledge of all product portfolio Embratel (Voice, Data Network, Internet).