Gustavo Nader

Co-founder and CEO @ Amaz

About

The next wave of CPG leaders won’t just be master marketers. They’ll be value chain architects. I’m the co-founder and CEO of AMAZ, a regenerative CPG brand rooted in Amazonian supply chains, and the founder of Aterra Studio, where we help founders and operators turn regenerative supply into scalable market advantage in the U.S. Over the past decade, I’ve worked across product development, go-to-market strategy, and retail expansion in the U.S. natural and wellness space — operating at the intersection of innovation, supply systems, and brand performance. I don’t treat regeneration as a sustainability narrative. I work on it as market architecture: designing the go-to-market, positioning, and value chain infrastructure that allows regenerative models to perform commercially — without diluting integrity. I advise founders, operators, and capital building in food, wellness, and beauty who are looking beyond incremental innovation and commodity inputs. If you’re building something ambitious and want to understand where your system breaks — and how to design it to scale, the framework in my featured section is where we usually start.

Country

United States

City

Santa Monica

Industry

Food & Beverages

Skill

Brand Development, Consumer Packaged Goods (CPG), Go-to-Market Strategy, Regenerative Strategy, Product Innovation, Sustainability Consulting, Systems Thinking, Regenerative Sourcing, Start-ups, Business Strategy, New Business Development, Strategic Partnerships, Business Planning, Marketing Strategy, Organizational Structure, Business Growth Strategies, Team Management, Strategic Negotiations, Contract Negotiation, Sales Trainings

Experience

Co-founder and CEO

Amaz

2016-6 - Present · 10 yrs 3 mos

Grande Los Angeles e Região, Estados Unidos

As Co-founder and CEO of AMAZ, I am leading the execution of a long-standing vision to build a regenerative wellness company rooted in Amazonian biodiversity and regenerative agroforestry. In partnership with ALL1Ventures, AMAZ is now evolving beyond beverages into a broader plant-based wellness platform, developing solutions that address core functional needs—energy, mental clarity, immune resilience, and gut health—while structuring regenerative supply chains that create durable economic value for forest and Indigenous communities. My role focuses on brand and product strategy, innovation architecture, and strategic partnerships across verified sourcing networks such as Origens Brasil®, as well as driving U.S. market expansion through leading natural and specialty retail channels. Under my leadership, AMAZ has been recognized as a Top 5 Beverage Brand at Expo West 2022 and a Top 10 Organic Product at Expo West 2024, and has been featured by New Hope Network, BevNET, and Nutritional Outlook for advancing a commercially viable regenerative business model connecting wellness, biodiversity, and culture.

Founder

Aterra Studio

2025-6 - Present · 1 yr 3 mos

Santa Monica, California, United States

Aterra Studio designs value chain and go-to-market architecture for regenerative CPG brands entering or scaling in the U.S. We help founders and operators move beyond incremental innovation by translating regenerative supply and upstream intelligence into repeatable, defensible market advantage. Our work spans market research, innovation strategy, regenerative design integration, and fractional brand leadership — bridging vision and execution to drive measurable growth.

Partner and Advisor

WeBev

2018-10 - Present · 7 yrs 11 mos

Sao Paulo, Sao Paulo, Brazil

Co-founder and CFO

EPC Empreendimentos Imobiliários

2004 - Present · 22 yrs

Cotia, São Paulo Area, Brazil

Co-founder and CFO at EPC Empreendimentos, a real estate development company focused on residential and mixed-use projects. Responsible for business structuring, partnerships, and investor relations.

Founder and CEO

Gheto Marketing

2002 - 2005 · 3 yrs

São Paulo e Região, Brasil

Founder of a marketing and brand activation studio working with consumer brands and cultural projects. Led brand strategy, campaigns, partnerships, and growth initiatives for major clients, including Johnson & Johnson, MasterCard, Nestlé, and ESPN. Official activation agency for X-Games Latin America.

Founder and CEO

CameraSports Tecnologia SA

1996 - 2002 · 6 yrs

São Paulo e Região, Brasil

Co-founder and CEO at CameraSports, which became a leading sports, wellness, and lifestyle content platform in Brazil. Led growth and partnerships through three venture capital rounds led by BancBoston Capital.