Gustavo Llamas

Gustavo Llamas

Head of Human Resources @ PAX

About

HR Business Partner with 12+ years of hands-on experience leading HR teams and strategies for both large, fast-paced corporations and VC-backed high-growth tech startups in competitive environments. A certified DEI People Partner, I bring leadership experience and keen insight to drive change, foster continuous improvement, and build strategic partnerships. As a strategic thinker and data-driven decision-maker with interpersonal skills, I serve as a catalyst for initiatives that address business challenges, support revenue goals and attract & retain talent. I’m a trusted advisor to executives and leaders across Tech, FinTech, Web3, Video Games, eCommerce, PR, and Marketing.

Country

United States

City

San Francisco Bay Area

Industry

Computer Games

Skill

Strategic Business, Talent Strategy, Strategic Partnerships, State & Federal Laws, Team Performance, Interpersonal Communication, Security Information and Event Management (SIEM), Legal Requirements, Startup Environments, Candidate Experience, Program Management, Screening Resumes, Emotional Intelligence, Project Management, Negotiation, Analytical Skills, Building Trust, Staff Retention, New Hires, Strategic Partner Relationship Management

Experience

PAX

Head of Human Resources

PAX

LinkedIn
2026-3 - Present · 7 mos

San Francisco, California, United States

Concept Labs

VP of Human Resources

Concept Labs

LinkedIn
2022-1 - Present · 4 yrs 9 mos

San Francisco, CA

- Head of People Operations & Strategy across Canada, China (Hong Kong, Shanghai, Chengdu), and 12+ states in the USA; 4 direct reports (HR Coordinator-Director) - Report to CEO; Partner with US and China leaders on company effectiveness, workforce strategy, organizational development, employee lifecycle, engagement, and retention. - Spearheaded a cultural transformation, resulting in a more cohesive and dynamic culture. - Executed a winning recruitment strategy (Engineering, Marketing, Product, and G&A) and led successful M&As resulting in 240% staffing growth - Established HR foundation through policies (performance, promotions, bonuses, DEI), protocols (onboarding, offboarding), and people strategies - Implemented a new total rewards program- including compensation strategy, philosophy, leveling, communication, and equity, which elevated employee satisfaction and retention. - Partnered with Compensation Board and Board of Directors, to align employee incentives with org objectives.

Nagase & Co., Ltd.

Director of HR

Nagase & Co., Ltd.

LinkedIn
2021-1 - 2022-1 · 1 yr 1 mo

San Francisco, CA

Nagase, GMG was dissolved - Supported employees in 20+ US states; oversaw workforce planning, talent management, learning and development, employee relations, performance management, compensation, communications, and change management - Partnered with CEO, executive leaders, and HR Shared Services / Centers of Excellence (COEs) to develop policies, employee engagement & DEI initiatives, career pathing, and talent acquisition, which reduced turnover by 23% and a 10% reduction in labor costs.

Perfect World Entertainment

Global Director of HR

Perfect World Entertainment

LinkedIn
2018-11 - 2021-1 · 2 yrs 3 mos

Redwood City, CA

Perfect World Entertainment was acquired - Head of People; reported to the SVP, Finance; Responsible for San Francisco (Echtra, Unknown Worlds), Redwood City, Los Gatos (Cryptic Studios), and Amsterdam (600+ FTEs); HR team of 12+; oversaw budget, talent acquisition, benefits, employee relations, total rewards, risk management, international HR, DEI, KPIs, and people analytics & metrics. - Partnered and influenced corporate executives in the US and China to establish a comprehensive and innovative HR programs to support 25% staff growth (e.g., engineers); including organizational design, recruiting, retention strategy, performance management, compensation, and change management. - Spearheaded long-term projects- M&A, demergers, divestitures, and reorg. - Implemented new HR tools (Lever, Ginger.io, and Reflektive) to support and enhance talent strategy.

CreativeMC

Vice President of Human Resources

CreativeMC

LinkedIn
2015-9 - 2018-11 · 3 yrs 3 mos

San Francisco Bay Area

- Head of HR; reported to the CEO; 5 locations- San Francisco, San Jose, Sacramento, Manila, PH, and Prague, CZ - Oversaw organizational design, workforce planning, talent management, leadership development, employee engagement & relations, performance management, benefits, compliance, compensation, and payroll - Drove strategic HR programs that were instrumental in global staffing- including organizational structure, talent acquisition, comp & bonus strategy, change & culture management. - Implemented organizational change, leading to 152% staff increase, 17.7% revenue rise, and 10% profit growth. - Launched new HR management systems (e.g., Zenefits, Boomr, Gusto); Key results: improved data integrity, benefits administration, compensation management, reporting, data analytics, and employee experience.

Horn Group

HR Director, HR Business Partner

Horn Group

LinkedIn
2011-10 - 2015-9 · 4 yrs

San Francisco Bay Area

Horn Group was acquired - Head of HR; 2 locations- New York and San Francisco; 2 direct reports. - Oversaw HR strategy, people operations, talent management, talent acquisition (saved $750K+ in fees), talent development / learning & development, total rewards, performance management, succession planning, LOAs, compliance, immigration / visas, benefits, and payroll - Coach, consult, and influence executives and cross-functional business leaders on workforce & talent management, employee relations, change & culture, compensation, communications, retention, and labor laws. - Revamped all benefits to expand options and reduce costs by 22% while maintaining high-quality coverage.

Burson

HR & Recruitment Manager

Burson

LinkedIn
2007-11 - 2011-10 · 4 yrs

San Francisco Bay Area

- Managed talent acquisition for the Technology Practice (SF, LA, NY, Chicago, and Boston); 1 direct report; responsible for full-cycle recruiting- sourcing, screening, interviewing, offer stage, negotiating and onboarding - Developed recruitment strategies to align with the company’s goals; proactively recruited local and global professionals (e.g., EMEA, LATAM, and APAC) at all levels and skills (e.g., executive, PR, engineering, and creative); trained global recruiters and developed strategies to recruit international talent.

Artisan Creative

Talent Manager / Recruitment Manager

Artisan Creative

LinkedIn
2005-8 - 2007-11 · 2 yrs 4 mos

San Francisco Bay Area

- Managed the San Francisco branch - Provided HR expertise, business administration, employee relations, and compliance - Forecasted, planned, and executed activities to meet annual financial goals and objectives - Worked closely with regional and national companies within the gaming, advertising, design, and consumer industries- HP, Intel, Sony, Eidos, Crystal Dynamics, Ubisoft, Digital Chocolate, AKQA, Frog Design, IDEO, Carat Fusion, Organic, Gensler, Old Navy, GAP, and The North Face.

Education

Cornell University

Cornell University

LinkedIn

Diversity and Inclusion Certificate

2021 - 2021
ENEB - Escuela de Negocios Europea de Barcelona

ENEB - Escuela de Negocios Europea de Barcelona

LinkedIn

Human Resources Management

2019 - Present · 7 yrs
University of California, Davis

University of California, Davis

LinkedIn

Gustavo Llamas's Contact Information

Email

******@***.com

Phone

(**) *** ****

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