Gustavo Amaral Arrojo

Senior analyst no time de negócios (Aquisição, Growth e Marketing) em Empréstimos e Financiamentos, seguindo as frentes: - Lançamento do produto Antecipação do Saque Aniversário do FGTS em 3 meses e com resultado 70% maior que o projetado. Conduzindo a entrega de estratégia de aquisição de clientes. - Desenvolvimento e criação de toda estrátegia de Marketing e CRM junto as áreas especializadas, garantindo o sucesso e resultados do lançamento do produto.

• Acting in the development of the planning of the marketing actions directed to the Financial. • Responsible for the validation of the institutional communication with employees and shopkeepers. • Responsible for the coordination, strategic planning and tactical plan of the incentive campaigns for employees and dealers. • Responsible for coordination of events and sponsorships. • Acting with relationship marketing and service marketing.

● Marketing Area of Banco Santander in the area of Incentive and Event Campaigns. ● Support in the activities of Incentive campaigns and business events. ● Event planning and execution. ● Budget management ● Project management

● Worked at Credit Card Loyalty area (Fidelity Programme). ● Contributed in projects to improve Santander Esfera platform. ● Supported Communications with Santander Esfera Partners and Santander Call Center. ● Analysis of monthly indicators of Santander Esfera Programme. ● Project management. ● Planning and launching of campaigns

Extension, Business, Management and Marketing