gustavo rufino

data intelligence specialist

About

Brazilian professional with 8 years of experience in data analytics focused on business results for top-of-mind-brands supporting their online strategy. I am responsible for implementing business intelligence reports, methodologies, products, and tools related to digital research, social media monitoring, social media analytics, digital performance and crisis management. I am experienced in expanding businesses into the Brazilian Market. Moreover I am familiar with work of multicultural clients from different sectors such as financial, telecommunication, public sector, electronics, television network, tourism and film industry. Statistical analysis in my passion. The use of marketing tools is the best way to provide beneficial results.

Country

brazil

City

sao paulo

Industry

information services

Skill

marketing digital, marketing social, social media, publicidade online, google analytics, microsoft office, digital marketing, web 2.0, digital strategy, social media marketing, online advertising, marketing communications, scup, web analytics, doubleclick, supermetrics, google big query, google data studio, adobe analytics, google tag manager, marketing

Experience

data intelligence specialist

serasa experian

2019-5 - Present · 7 yrs 5 mos

* Provide insights through data analysis * Data analysis for b2b market for companies with revenues over 30 million a year * Improve consumer experience in web environments * Develop business solutions throught web analytics (Adobe Analytics and Google Analytics) * Improve media digital investments * Develop comunication strategys through web analytics data * Web analytics consultant.

social media intern

a2ad

2011-5 - 2012-5 · 1 yr 1 mo

* Social Media Monitoring * social media content production * social media listening * CRM.

senior digital strategy analyst

serasa experian

2018-4 - 2019-4 · 1 yr 1 mo

* Digital strategy for advertising campaigns for 2B2 market * Consumer behavior analysis in Google Analytics and Adobe Analytics * Basic implementation tag in Google Tag Manager * Quantitative and qualitative analysis, KPI's, queries and Business Intelligence * Dashboard creation * Data insights, trends, and business opportunities through data analysis * Web analytics consultant.

metrics analyst

a2ad

2012-6 - 2013-12 · 1 yr 7 mos

senior business intelligence analyst

aunica

2016-8 - 2018-3 · 1 yr 8 mos

* Data Insights for programmatic advertising with DoubleClick Digital Marketing * Data insights for campaigns in Google Adwords * Quantitative and qualitative analysis, KPI's, queries and Business Intelligence * Reports focused on programmatic advertising * Analysis performance conversion in Google Analytics * Programmatic Media analysis * Dashboard creation in Data Studio * Create digital strategies * Consumer behavior analysis * Data Intelligence * Based on analytics, propose opportunities to clients and partners * Marketing consulting for all clients helping them with strategies * New Business * Google Consultant. * Brands: Paris Filmes, Club Med, Labet, Bluefit, Genial Investimentos, Chalezinho and Porto Seguro.