Gustavo Rosental

• Built the offers function from scratch • Connected product, pricing, and go-to-market strategy • Partnered closely with sales leadership and distribution channels • Enabled more structured and data-driven growth decisions

Led the build-out of commercial operations across the majority of Minas Gerais, covering 20+ cities and launching 30+ sales offices • Scaled the operation to ~230 planned headcount across multiple districts, driving regional expansion and market penetration • Consolidated growth in Belo Horizonte, managing a structure of 60+ sales reps and 8 commercial leaders across 12 offices • Owned territory strategy, team building, and execution, ensuring consistent performance in a high-growth environment

Led commercial operations across Rio de Janeiro, driving large-scale expansion and market development • Scaled the team from ~35 to 100+ salespeople across 12 offices, building a structured and high-performing operation • Expanded client base from ~5k to 13k+, while diversifying revenue streams beyond acquiring into banking and software products • Consistently ranked among the top-performing regions in Brazil, achieving #1 in national performance rankings 15+ times • Built and developed 50+ commercial leaders, strengthening leadership pipeline and organizational scalability

Led commercial operations in the West Zone of Rio de Janeiro, managing a team of 13 sales representatives • Drove regional growth through team development, performance management, and execution discipline • Played a key role in early-stage expansion and structuring of the local operation

Led sales operations in Nova Friburgo of Rio de Janeiro, managing a team of 5 sales representatives • Focused on team development, performance execution, and regional expansion • Played a key role in early-stage growth and operational structuring in the region