Gustavo E Grossmann

Experienced corporate media executive with more than 25 years in the industry always navigating and embracing the technology changes and disruption in the industry with the focus in delivering audiences and engagement in the most efficiency and creative way. Having direct collaboration on marketing, creative services and live events productions gave me a broader view of the business, and its revenues stream opportunities beyond the subscription base expanding into ad sales, branded content, sponsorships and streaming cross promotional windowing. The opportunity to lead multicultural, multi-country and diversity teams enhanced my knowledge and expertise in translating and applying global strategies with local tactics. Also increased my emotional intelligence in lead people during dramatic changes (merges & take overs) always focusing in results, maintaining a high competitive and commitment environment. My career in the entertainment and business has given me great challenges and accomplishment such as: • Director of the team that created and launched one of the most successful basic Tv channel in Latam ( Sony Entertainment TV) • Executive producer of the sport franchise “Next Boxing Generation “ for HBO Latin America with live transmission events from all over latam for more than 2 years. • Lead the content and programing premium services team of HBO Latin America for more than 8 years • Co -creator of the show “Chumel con Chumel Torres” for HBO Mexico. • Lead the creation and launching of Cinemax basic services for Latam and Brasil • Improved ad sales and branded content business for Cinemax for more than 5 years taking the revenues from 2 MM to 25 MM in that period. • Restructure the HBO programming area relocating personnel from Caracas office to Bogota, Mexico and Argentina. • Create, and lead the scheduling support the HBO On demand offer for the region • Launching of HBO GO in the region • Taking the SOA of Warnermedia linear services from 25% to 27% in 24 months. My major strengths and skills are: Leadership Team building, internal synergies, emotional intelligence, goal accomplishment, deep knowledge of industry. Creative approach to solution, out of the box view. Cost oriented, budget control, negotiation skills, planning and always look for expert finance support Decision based on analytics, competition analysis, planning ahead but flexible to fast and sudden changes. Clients oriented (affiliate or consumers), global branding with local implementations. Quality vs quantity