Gustavo Aguiar

Direct report to the General Director in Brazil and functional report to the Global Marketing Director, based in the Netherlands. Area leader, responsible for assembly, development and people management. Design and implementation of all marketing processes related to the strategic approach of the business, both in the domestic and foreign markets. Through leadership of the Marketing team, works in the structuring/operation/management of Marketing Programs (channels, relationships and sustainability), BI, CRM, project management, strategic communication, digital strategies and Inside Sales. Also responsible for Global Marketing projects in Brazil, developing and operationalizing a customer-centric strategy, with an appropriate Go-To-Market approach. Responsible for the Licensing area and with strong involvement in the company's M&A projects. Member of Barenbrug's Leadership Development Program (LDP), which prepares professionals for succession in key global positions.

Following all the career steps inside one of the most respected agribusiness consulting companies in Brazil, conducted several research and analysis focused on the agricultural commodities markets. In more advanced roles in the business, was responsible and led teams in several ad-hoc and consulting projects, including sectoral analysis, projects financial feasibility, supply/demand/prices forecasting for different agribusiness markets and qualitative/quantitative market surveys and analysis. Also provided lectures, classes and training/courses focused on agricultural markets. Writer and collaborator of several specialized media in Brazilian Agribusiness.