Gurinder Singh

->Planned, developed, and directed multiple marketing strategy workstreams to grow student enrollment and revenue. ->Researched emerging marketing trends and led cross-functional brainstorming sessions, translating findings into new, higher-performing campaign concepts. ->Diagnosed underperforming campaigns and resolved delivery issues to keep marketing initiatives on schedule and on budget. ->Partnered with external ad agencies to identify and launch new marketing channels, expanding reach to prospective students. ->Managed social media accounts and websites, growing engagement among prospective and current students. ->Analyzed client and student feedback to continuously refine campaign strategy and maximize marketing ROI.

Led and mentored a team of 13 research professionals producing sales intelligence reports and strategic account profiles for global IT clients, including Infosys, TCS, Wipro, L&T, Capgemini, Accenture, and others, identifying business opportunities and quantifying prospect pain points. • Designed and fielded surveys aligned to business objectives to uncover client preferences and decision drivers. • Identified key decision-makers and influencers across target accounts to sharpen client outreach strategy. • Delivered research reports spanning Product Engineering, Manufacturing, Software & Technology, Digital Transformation, and Analytics. • Synthesized market intelligence across seven verticals (BFSI, Healthcare & Life Sciences, Technology, Entertainment & Media, Retail, Manufacturing, Telecom) spanning the USA, UK, ANZ, EMEA, and Asia-Pacific

Led a team of research analysts responsible for research reports and key account profiling for global IT clients such as Infosys, TCS, Wipro, L&T, Capgemini, and Accenture. • Conducted SWOT and PESTLE analyses underpinning valid, reliable market research findings. • Delivered competitive analysis on market offerings, pricing and business models, sales methods, and emerging trends. • Reviewed program methodology and underlying data to ensure accuracy and correct framing of published research. • Tracked market and competitor research methodologies to continuously implement best practices.

• Prepared comprehensive research reports tailored to client specifications across various company tiers (Teer 1 to Teer 4). • Provided guidance and mentorship to new team members, fostering a collaborative work environment. • Collaborated with cross-functional teams to ensure the accuracy and relevance of research findings.

• Prepared and delivered comprehensive research reports by sourcing data from multiple platforms and proprietary tools. • Utilized a variety of marketing tools and statistical software to analyze trends and create visual data representations. • Leveraged advanced computer skills to streamline data collection and analysis processes, enhancing overall efficiency.

• Developed core research skills and applied new data-collection tools across live client reporting assignments. • Gathered primary research data via interviews, focus groups, and questionnaires for clients across Healthcare, BFSI, CPG, Industrial Products, and Entertainment sectors