Rohan Gupta

Demand Gen

As a demand-gen guy, I helped build the paid media department from scratch. - Experience in launching demand channels for SaaS companies, primarily in their 1-10 Growth phase - Handled over $500K in Ad Spend for a SaaS client across Google Ads + LinkedIn Ads. - Major Failure/Learning 1: We ran six months of paid search and LinkedIn campaigns targeting accounts. Despite wiring in $32,000 in a quarter, we only booked 3 meetings, resulting in a less-than-optimal outcome. - Failure/Learning 1: Over-relying on ebooks, guides, and document-based campaigns, and treating leads from these campaigns as MQLs. - Learning 2: Retargeting campaigns across GDN and LinkedIn Ads are highly effective. While attribution may not always be directly visible, the impact is undeniable. If you’d like to dive deeper into my learnings on how different industries run ad campaigns, we can discuss over email – rohangupta181108@gmail.com

My interest in marketing and the itch to be a founder made me leave my Job and start a Digital Marketing agency. It took a couple months to understand the space, client expectations, and operational challenges to facilitate high-quality work. With a team of six freelancers, a web developer, and the plunge to create unmatched digital experiences, we worked with founders to launch & grow their businesses. 🧩 Successfully executed performance marketing and brand development initiatives for EmpowerLux, a Dubai-based real estate agency, generating over 500 high-quality leads. Implemented strategic marketing campaigns on Google Ads, Meta, and YouTube, effectively targeting the desired audience. Oversaw logo creation, website development, and social media presence establishment. 🧩Successfully orchestrated an offline wellness retreat, implementing performance marketing strategies and leveraging event listing platforms. Utilized meta ads as the primary lead generation channel and executed remarketing campaigns to enhance performance marketing efforts. Created compelling ad copy for diverse digital channels, including social media, display ads, and PPC campaigns, yielding remarkable conversion rates. 🧩Executed digital advertising campaigns on platforms like Graphy LMS, Instagram, and YouTube, effectively reaching and engaging target audiences with compelling messaging and visuals. 🧩Implemented effective Local SEO strategies to drive admissions and enhance the online visibility and ranking of Educrest International School. Collaborated with clients spanning diverse industries including Ecommerce, Coaches & Consultants, Education, EdTech, Mental Health, and Real Estate.

🎯Onboared 163 Experts, Independent Consultants, and industry leaders across industries to consult for our clients such as Brokerage firms, PE Firms, Venture capitalists, etc.  🎯Led end to end project pertaining to insight mining for a smartphone tech gaint. 🎯Worked on upcoming IPO of Emcure Pharmaceutical, partnered with strategic experts across pharmaceutical companies for critical evaluations.

🎯Responsible for growing the pan-IIndia and Global Expert networks by acting as an interface between prominent Industry leaders and our clients for the execution of various strategic projects in multiple industries. 🎯Building Alliances with experts, consultants, and strategists across industries Industries included but not limited to Consumer tech and FMCG Ed-Tech and Green Energy 🎯Responsible for conducting research surveys among the private clinics in Malaysia to understand clients' use of rapid antigen testing kits for a variety of infectious diseases. Primary research conducted in over 500 Clinics across Malaysia

◼️Created an end-to-end e-commerce marketing strategy, including but not limited to Amazon, Flipkart, and Sephora. ◼️Responsible for Amazon PPC Activities & Monitoring Paid Search Budgets. Develop, analyse, and optimise effective paid search campaigns. ◼️Responsible for end-to-end establishing content, listing, and managing products on online marketplaces such as Amazon, Flipkart, and websites. ◼️Establish logistics processes, negotiate 3PL pricing, and oversee warehousing and distribution operations for streamlined efficiency. I played a pivotal role as a Founding team member, assuming diverse responsibilities and wearing multiple hats throughout my tenure to drive the company's growth.

Pitched Growth Marketing Strategy for Insanely Goods (by Swiggy) InsanelyGood by Swiggy is a high quality grocery shopping platform offering consumers ~2000+ insanely fresh, authentic and delicious grocery items by 7am the next day. ● Developed a comprehensive growth marketing strategy focused on digitally targeting residents of Bangalore societies through referrals, recommendations, and influencer partnerships. ● The charter project was evaluated by industry leader & Director of Branding - Dream11. Gained hands-on experience in business strategy, product marketing, brand development & venture creation.