Abhishek Gupta

Owns ~60% of DoubleVerify India's revenue (~$6M net) across 7 enterprise accounts: Unilever, P&G, Mondelez, Colgate-Palmolive, Abbott, Kenvue, Meta. Dual scope: enterprise verification (brand safety, suitability, viewability, fraud) + Scibids AI optimisation (DV-owned bidding tool). 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 – Senior commercial partner to CMOs, Heads of Media, and Big 6 agency leadership across the world's largest advertisers in India – Lead enterprise pitches end-to-end: net-new at Asian Paints, Jyoti Labs, Tata Motors, Hawkins; product-line upsells closed at Abbott, P&G, Colgate, Mondelez – Negotiate annual holding-group trading commitments with agency investment leads – Operate inside DV's full sales pipeline — leads → enrichment (Clay, ZoomInfo, Lusha) → qualification → forecast hygiene → CRM discipline 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 & 𝗧𝗥𝗔𝗝𝗘𝗖𝗧𝗢𝗥𝗬 – On pace for 45% annual growth – Multiple product-line upsells closed in first 10 months – Established India as a measurement-first reference market within Mondelez globally

Single senior point of accountability for L'Oréal Indonesia's $50M+ annual media account across all channels (TV, digital, programmatic, performance, e-commerce, influencer, retail media, OOH) — covering all 4 divisions over tenure: Luxury → Derma + Professional → Consumer Products Division. Brought in to stabilize delivery, scale capability, and rebuild senior client trust across a 120+ FTE matrix. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗 – Reset client governance — shifted focus from channel execution to full-funnel effectiveness and growth trade-offs – Co-led the 2024 SEA-wide L'Oréal retention pitch — single largest individual contribution among 4 presenters; Indonesia was the ONLY market in the region to retain GroupM – Originated 13 named strategic frameworks across the L'Oréal portfolio; multiple adopted divisionally — The Flipped Funnel (PPD's 2025 doctrine), Generate Demand vs Capture Demand (portfolio-wide AMS), the OOH 3-Role framework (lifted Indonesia OOH share from 1% to 10%) – Conceptualized Project Phoenix — productized into the 360 View Dashboard, now used as a regional pitch asset – De facto primary interviewer for the account; zero miss-hires across 3 years 𝗛𝗢𝗪 𝗜 𝗗𝗜𝗗 𝗜𝗧 – Built onboarding curriculum, data library architecture, and functional playbooks (social media, programmatic video) from scratch – Designed integrated digital-to-commerce frameworks connecting brand building, performance, and conversion – Closed wide team capability gaps within 6-8 months through structured peer-led training 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 & 𝗜𝗠𝗣𝗔𝗖𝗧 – Highest client satisfaction score in the 11-year GroupM–L'Oréal partnership – L'Oréal Top 3 Global Campaign Innovations + personal CDMO commendation – L'Oréal Paris Glyco Peel — TOP 3 product launches GLOBALLY at L'Oréal that year; highest Day 1 / Week 1 / Month 1 sales in L'Oréal Paris Indonesia history – E-commerce scaled to ~30% of topline (~$300M GMV); made L'Oréal Indonesia TikTok Indonesia's largest advertiser

Partnered with McKinsey & Co. to transform Indonesia's largest broadcast network into a digital-first media ecosystem. Co-led the creation of Emtek Digital — unified OTT (Vidio), Publishing (KapanLagi), and E-Commerce (Bukalapak) under one data and monetization backbone. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗 – Designed and launched an enterprise-grade CDP with Meiro; built 200+ predictive audience segments validated by Nielsen DAR – Architected the new revenue line for selling these audiences to advertisers — set up the team, defined the $10M annual target, launched the selling motion – Designed a 3-sub-unit operating model for the Audience & Programmatic team — Project Management (campaign SMEs), Revenue Insights & Delivery (data/analytics), Revenue Generation (hunters who train the existing sales team) — with calibrated OKR splits per unit (70/30, 50/50, 80/20) – Built Emtek Digital's 36-member cross-functional team from the ground up — defined org structure, JDs, levelling, and retention paths 𝗛𝗢𝗪 𝗜 𝗗𝗜𝗗 𝗜𝗧 – Designed segmentation blueprints, audience monetisation playbooks, and stage-gated workflows (Sales → Sales Support → AdOps) with explicit SLAs – Used peer-learning sessions as the team's primary L&D model; proposed an "Always On" 6-month internship programme as the talent feeder pipeline – Acted as the business-technical translator across product, strategy, and sales 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 & 𝗜𝗠𝗣𝗔𝗖𝗧 – CDP-enabled targeting framework launched into market with a $10M annual revenue target – Recognized with a VP-track offer for cross-org impact

Co-founded a boutique consultancy to scale EU/US adtech into SEA. Delivered localisation, GTM, and revenue operations support across Indonesia, Vietnam, and the Philippines. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗 – Built SEA-specific GTM strategies for Indonesia, Vietnam & Philippines – Closed premium publisher & brand deals in first 12 months – Established key SSP, DSP & media alliances across the region – Designed pricing, positioning, and campaign playbooks 𝗛𝗢𝗪 𝗜 𝗗𝗜𝗗 𝗜𝗧 – Translated global tech into regionally viable narratives – Drove pivots during COVID disruptions with agile playbooks – Built internal systems: sales pipeline, onboarding, and ops templates 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗗𝗥𝗜𝗩𝗘𝗡 – $1M+ ARR within first year – 200% QoQ revenue growth during market realignment – Positioned YMT as a top-tier growth partner in SEA

Handpicked to launch and lead InMobi Philippines from zero. Owned GTM, revenue, ops, and team-building end-to-end. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗 – Designed & executed InMobi's local market entry strategy – Authored a 2019 PH GTM workbook — market sizing waterfall ($175M addressable mobile ad spend), 10 priority agencies, 19 priority brand accounts, 14-vertical scoring, product/supply/data dependency roadmap, and 100+ named contact CRM – Closed $100K+ enterprise deals with Unilever, P&G, L'Oréal, Smart, Globe, Diageo, and Jollibee – Built brand & supply partnerships with ABS-CBN and Summit Media – Developed 100+ enterprise-grade mobile ad solutions 𝗛𝗢𝗪 𝗜 𝗗𝗜𝗗 𝗜𝗧 – Scaled quarterly revenue from $20K to $500K in 9 months – Sustained a $2M+ annual run rate within 18 months – Led full-cycle hiring, playbook creation & pipeline forecasting – Collaborated across demand, supply, creative, and delivery 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗗𝗥𝗜𝗩𝗘𝗡 – Awarded Top 5 Global Salesperson (out of 150+ globally) – Led APAC's Best Sales Team — first ever from an emerging market – Positioned InMobi as a premium mobile partner in PH

Managed one of InMobi's highest-volume portfolios in Southeast Asia. Handled delivery for 42+ clients, 700+ campaigns, and $4M+ annually. Scope spanned both campaign management and account management responsibilities. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗 – Owned campaign ops across brand, performance & UA strategies – Led high-complexity activations >$700K/month – Built cross-functional workflows across creative, delivery, sales & product – Delivered for global advertisers like Mastercard, Standard Chartered Bank, and McDonald's 𝗛𝗢𝗪 𝗜 𝗗𝗜𝗗 𝗜𝗧 – Maintained zero revenue leakage for 6+ consecutive quarters – Boosted QoQ revenue by up to 40% via media optimisation – Conducted large-scale data analysis to pair supply with demand – Instituted process improvements for scale and speed 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗗𝗥𝗜𝗩𝗘𝗡 – Won InMobi's Bond 007 Award (top 1 of 90+ employees) – Contributed to JAPAC's Best Operations Team wins (twice) – Built the operational engine behind future sales success

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- Student Head, Training & Placement Cell - Student Head, Mess Committee - Student Head, Internet Committee - Founding Member, MAIT Alumni Association - Chief Activist, BLOOD DONATION DRIVE - Core Team, TechSurge & Mridang (annual fest) - Winner, 3 National Case Study competitions - Advisor, Multiple college startups

- Felicitated by Directorate of Education, Delhi for achievements in Extra Circular - State Level Singing champion(Delhi) - 2008,2009 - Acted in & directed many plays as a member of the Drama Club - Podium Finishes , International Informatics Olympiad - 2007, 2008, 2009