Guoxing Wei

Smartwatch GTM under Xiaomi Global-Aiot GTM-Wearables Sales Management for Smartwatches: Lead the go-to-market (GTM) strategy for Xiaomi's international smartwatch sales, ensuring alignment with overall business objectives and maximizing market penetration. New Product Launch Coordination: Compile and analyze launch information for new smartwatch products. Develop comprehensive launch plans, ensuring that all stakeholders are informed and aligned throughout the process. Delivery Tracking & Progress Monitoring: Monitor and track the progress of product push and delivery metrics, implementing strategies to optimize performance and achieve sales targets. Strategy Development: Conduct in-depth research on market strategies and operational tactics, identifying opportunities for growth and areas for improvement in the smartwatch segment. Competitive Analysis: Analyze competitor offerings and market trends to inform product positioning and enhance Xiaomi’s competitive edge in the wearable technology landscape.

Assisted in the shooting project customized by Huawei, including project approval, cost accounting, document preparation for project acceptance inspection, etc.  Participated in cost negotiation of the shooting project customized by Huawei and communicated with cooperation partners to deal with contract signing and payment issues  Participated in the preparation of bidding documents for the company’s marketing projects  Engaged in daily work communication among internal functional departments  Dealt with marketing projects’ contracts and expenditures  Prepared the quotation sheets, contracts and authorization documents for copyright businesses  Took the responsibility for other issues including but not limited to keeping track of contract processing

• Conducted detailed research on Global Carbon Emissions Permit Trading and its mechanisms in Europe, Asia, Australia and North America. Provided profound information on carbon emissions permit trading under global accounting treatment to compare and inspire local policies and regulations. • Proactively wrote audit report on China National Offshore Oil Corporation. Studied its external and internal conditions including industry condition, environmental regulation, company strategy, etc. • Successfully prepared client audit paper based on previous paper and information.

• Responsible for sourcing pipelines and new businesses, and established contacts with potential customer groups by setting up high quality promotion channels in designated area/college • Proactively contacted 100+ US colleges with Chinese communities, and reached out to 20 cooperation contacts • Developed 5 new North American campus ambassador programs and successfully signed 100+ mentors, and sold 3 orders from personal contacts • Maintained customer relations and assisted to manage north America client portfolio database • Assisted in organizing and rolling out offline activities which are tailormade to clients’ requirements

Built and tracked cross channel marketing strategies and optimized offline and online marketing initiatives. • Supported the company's market research and competitive positioning analysis to identify key competitors and potential partners with business development and product teams. • Identified unique ways to drive member growth and expansion through product enhancements and business partnerships. • Participated in brainstorms and content development, website setup and maintenance, provided sufficient job and industry research analysis.

Conducted research and analyzed data and information, attended internal and external meetings as possible. • Prepared reports and presentations for clients and division management, provided weekly report to track client information. • Worked with Marketing Manager and Specialists to update marketing materials and tools.