Gulzhan Amirbayeva

Gulzhan Amirbayeva

Independent Management Consultant (Product Management/Business Analysis)

About

👩🏻‍💻E-commerce, fintech, and proptech expert with agile and lean mindset. Entrepreneur, Senior Product and Project Manager. 🚀Successfully led the launch of the eStore on samsung.com in Kazakhstan, resulting in a 4x sales increase and a +14-point growth in NPS, driven by continuous improvements in customer experience. 🚀In 2025, launched a Buy Now, Pay Later (BNPL) solution within the Freedom SuperApp (2M+ users), in partnership with Freedom Credit and Freedom Mobile, contributing to a significant uplift in conversion rates and loan issuance. 💫My pet project — zenstudio.kz 🔥Open to new opportunities where I can create meaningful impact. 🌏Experienced in leading and collaborating with multinational teams worldwide. Currently involved in fintech product for Singapore market.

Country

Kazakhstan

City

Almaty

Industry

Computer Software

Skill

Бизнес-процессы, Сбор требований, BPMN, Автоматизация, Product Strategy, Customer Experience, Коммуникация, Высшее руководство, Менеджмент, Product Requirements, Communication, Business Requirements, Workload Prioritization, Interpersonal Skills, Scrum, Strategic Thinking, Customer Relationship Management (CRM), Property Management, Presentation Skills, Business Development

Experience

самозанятость

Independent Management Consultant (Product Management/Business Analysis)

самозанятость

2025-8 - Present · 1 yr 2 mos

Helping mid businesses and startups to go online, to digitalize and automate business processes Project1(fintech): Safebay is Singapore based startup proving the BTC backed loans. My responsibility area includes preparation of userflows, project management and stakeholders-team coordinations. Project 2(ecom): Bonnar-A, wholesaler flower company - formated digital strategy so that company can switch from offline to online webshop with own CMS, from WhatsApp chats to CRM, from Excel to ERP, from 1C to full WMS, and to ensure the stable data transfer from one system to another.

ZenStudio Coworking

Co-Founder (Startup)

ZenStudio Coworking

2023-11 - Present · 2 yrs 11 mos

Алматы, Казахстан

First in KZ coworking in the format of small meeting rooms with •Key locker, contantless access • AI-assistant in WhatsApp chat that makes bookings and take payments • over 1000 visitors • over 10K bookings • 5 locations in the city centre • 9 cozy meeting rooms, perfect for psychologists, education, for small teams of up to 10 people

Samsung Electronics Central Eurasia

Head of eStore Platform part

Samsung Electronics Central Eurasia

2022-8 - 2024-1 · 1 yr 6 mos

Almaty, Kazakhstan

•I have formed a team of 8 people •Improved eStore operational processes > this helped to decrease cancellation rate twice in H2 2022 •Lead the launch, shaped CJ and actively participated in API integration with Credit Broker (BNPL) > significant increase in approval rate&ROAS •Actively participated in launch of Kaspi QR online payment method on eStore > decrease PG commission up to 1.5% in average

Samsung Electronics Central Eurasia

Senior Product Manager eStore

Samsung Electronics Central Eurasia

2022-1 - 2022-8 · 8 mos

Almaty, Kazakhstan

Launched on eStore first in Kazakhstan online trade-in for smartphones at samsung.com > reached targeted portion of trade-in orders Was leading the implementation and API integrations of main eStore sell-out platforms: •Samsung Care extended warranty •Rewards (cashbacks/bonuses) •Halykbank payment gateway •Samsung Pay All the above resulted in positive trend in conversion rate growth, decrease in cart/checkout abandonment rate

Samsung Electronics Central Eurasia

eStore Product Manager

Samsung Electronics Central Eurasia

2020-10 - 2022-1 · 1 yr 4 mos

Алматы, Казахстан

• Lead the launch of eStore at samsung.com in Kazakhstan • Lead API integrations with Sber bank, Freedom Finance Installment (0-0-36) • Took active participation in the implementation of: • Cash/Card on Delivery, Free installation, E-vouchers (promocodes) With the help of launched payment methods and features eStore sales achived continious and stable growth

Goodplaces.kz

Product Manager

Goodplaces.kz

2019-8 - 2020-11 · 1 yr 4 mos

Казахстан

Was leading the API integration with Realty Calendar to synchronize property calendars with Booking.com and Airbnb.com Implemented smart key solution for lessors Increased CX for lessees by introducing biometric identification for lessors #agile #scrum #jira #cjm #sprintplaning #mindmaps #confluence #backlogprioritization #custdev #figma #yandex.metrics #google.analytics #amplitude #unit-econony

Beeline Kazakhstan

Lease and Transaction Manager

Beeline Kazakhstan

LinkedIn
2017-11 - 2019-2 · 1 yr 4 mos

By managing 150+ office, commertial and technical properties (100K+ sq.m.) decreased OPEX by XX mln tenge by efficiently optimizing leasing and owned areas, implementing sharing ratio, coworking and other tools.

Gulzhan Amirbayeva's Contact Information

Email

******@***.com

Phone

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