Gülten Kara

Project Manager @ Salam Booking

About

Versatile Digital Product & Marketing Manager with 5+ years of experience driving high-impact performance marketing campaigns. Successfully led performance marketing initiatives, generating strong results through strategic media planning and optimization. Guided the digital journey of a travel-tech company by implementing AI-powered chatbot solutions, robotic process automation, and CRM system upgrades. Contributed to investment success through data-driven market insights and impactful KPI reporting. 🔹 Key Skills: Product Management, CRM Strategy, Paid Media (Google, Meta, TikTok), AI Chatbot, A/B Testing, Growth Marketing 🔹 Tools: Google Analytics 4, Figma, Azure DevOps, Tag Manager, HTML, Microsoft Office 🔹Industries: TravelTech, eCommerce, Digital Platforms 📩 Let's connect if you're looking to build future-ready digital experiences or collaborate on impactful growth projects.

Country

Türkiye

City

Üsküdar

Industry

Computer Software

Skill

Performans Pazarlama, Paid Social Media Advertising, CRM Strategy, Product Marketing, Data-Driven Growth, Google Analytics 4, UX & UI Testing, A/B Testing, Chatbot Development, Agile Methodologies, Scrum, Azure DevOps Services, Project Management, Paid Marketing, Google Analytics, Google Ads, Facebook for Business, Pazarlama, Microsoft Office, Digital Marketing

Experience

Project Manager

Salam Booking

2023-3 - Present · 3 yrs 7 mos

Istanbul, Turkey

• Managed annual ad budget with 5.57% ROI and 56.77 ROAS across Google, Meta, and TikTok. • Designed and launched AI-powered chatbot using NLP, enhancing user personalization. • Led full CRM migration to a custom-built B2C system, improving segmentation and automation. • Produced investor decks and reports, which contributed to securing funding. • Built partnerships with tourism boards in Malaysia and Saudi Arabia. • Supervised a 4-person marketing team and owned all AI & CRM projects.

Business Analyst

İNKSEN | AI & Logistics Solutions

2023-3 - 2024-3 · 1 yr 1 mo

Istanbul, Turkey

• Led digital transformation initiatives (Helpdesk, Azure DevOps). • Managed PimLand (PIM/PLM) project to digitize product lifecycle workflows. • Created test scenarios and aligned technical & business teams.

Jr. Digital Marketing Specialist

Zebramo Inc.

2019-6 - 2021-12 · 2 yrs 7 mos

Istanbul, Turkey

• Developed content strategies for niche audiences (mothers, collectors, gamers). • Designed marketing visuals and HTML-based landing pages. • Optimized product category prioritization through daily revenue tracking.