Gülistan Caygın

• Conducted market and industry research to develop market maps and analytical insights for executive search & leadership advisory projects. • Prepared client-ready presentations and reports tailored to Board and C-suite stakeholders, supporting data-driven decision-making. • Identified senior leadership candidates using internal CRM systems and external intelligence sources.

• Prepared and optimized creatives for brand and product campaigns across TikTok, Facebook, and Instagram, coordinating with external agencies and managing end-to-end processes. • Supported the end-to-end launch of an AI-powered oral health web app detecting dental plaque via smartphone cameras, leading communication and creative coordination for a first-in-category digital experience. • Executed localization and approval of marketing materials for new product launches, collaborating with medical, regulatory, and third-party partners across integrated campaigns.

• Facilitated 10+ employee engagement workshops and translated survey insights into actionable plans, including improved interdepartmental communication and the launch of a new talent development program. • Designed and led the company’s new internship program, overseeing needs assessment, candidate interviews, and onboarding to enhance employer branding. • Organized and managed Career Week, driving employee engagement and overseeing event communications.

Facilitated the adaptation of new students to university life by providing social and academic support Provided strategic mentorship to the incoming class, fostering skill development and career progression

Gender Equality Office: •Curated the design strategy & content of the gender equality office website •Tracked performance and mitigated risks in fulfilling short- and long-term actions outlined in Koç University Gender Equality Action Plan

•Created and curated internal HR materials, helping the company become a finalist in the 2023 “İnsana Değer Ödülleri – Innovative SME Practices” category by PERYÖN (Turkish People Management Association).

•Participated in a 14-week-long 21st Century competencies program covering training on effective presentation techniques, teamwork, modeling with Excel, financial literacy, social innovation, and entrepreneurship under the supervision of Prof. Erhan Erkut •Competed at GirişGen Ideation with a startup idea to serve the UN sustainable development goals

Double Major

Global Learning and Leadership for Sustainability (GLLS) is a cocurricular program for Koç University undergraduate students to complement their academic studies with a “hands-on” approach. The comprehensive program aims to enable students to acquire global competence and to develop personal and professional skills to thrive in a 21st century world. GLLS is an immersive learning journey with an innovative curriculum that includes credit-bearing courses, workshops, talks, retreats, service-learning programs, international learning expedition opportunities, projects and internships. GLLS is coordinated by the Office of International Programs with the academic consultancy of the College of Administrative Sciences and Economics, providing learning experiences that contribute to development of the students.

Erasmus+ Study Mobility Program