Guillermo Wilfredo Rodas Alvarado

Lidero la estrategia comercial de Ingelmec, integrador electromecánico especializado en infraestructura crítica, con foco en soluciones para data centers, banca, telecomunicaciones, industria y sector salud. Responsable de la estructuración y ejecución del ciclo comercial completo en proyectos de alta complejidad técnica y financiera, integrando capacidades de ingeniería, preventa y modelos comerciales avanzados. RESPONSABILIDADES CLAVE ▸ Dirección end-to-end del ciclo comercial: prospección, diseño de soluciones técnico-económicas con Ingeniería, estructuración de propuestas, negociación, cierre y gestión de cobranza. ▸ Desarrollo de negocio en tres verticales de infraestructura crítica: - Data Center & Edge Data Center: diseño e integración llave en mano, incluyendo modelos Data Center as a Service (DCaaS) para clientes del sector financiero. - Energía Segura (Secure Power): soluciones de respaldo crítico (UPS, inversores, generadores) para operaciones sensibles en banca, telecom e industria. - Climatización especializada: HVAC, VRF y aire de precisión para data centers, así como soluciones industriales para ambientes productivos. ▸ Integración de sistemas complementarios (BMS y control de acceso) como parte de soluciones de infraestructura tecnológica integral. ▸ Gestión de cuentas estratégicas en sectores regulados y desarrollo de canales indirectos (distribuidores e integradores) para expansión comercial. PROYECTO DESTACADO ▸ Liderazgo en la estructuración de modelo DCaaS para cliente bancario: solución multi-sitio bajo esquema CAPEX + O&M a 36 meses, cumpliendo requerimientos de alta disponibilidad (SLA), integrando diseño técnico, modelo financiero y estrategia comercial.

Grupo Visión is a regional corporation specialized in three strategic verticals: Electronic Security, Biometrics & Identification, and Digital Transformation. In this role, I led commercial expansion across LATAM and the Caribbean, aligning regional initiatives with corporate vision and executing growth strategies through channels, partnerships, and tailored technological solutions. Key responsibilities: Designed and executed regional expansion strategies in 11 countries, strengthening distribution channels and pre-sales structures across key sectors: banking, retail, healthcare, telecommunications, government, and logistics. Built strong partnerships with integrators and strategic accounts, increasing brand presence across all three business verticals. Coordinated multicultural and multidisciplinary teams to ensure consistent execution adapted to each market's dynamics. Commercial & technical scope: Led client prospecting, commercial presentations (PPT), and technical-economic proposal development with engineering. Oversaw cost/sales matrix design, Scope of Work definition, and structuring of commercial models (direct sale, financing, as-a-service). Key achievements: 📈 Achieved a 32% year-over-year sales increase by optimizing distribution channels and focusing on high-impact markets. ⏱️ Reduced sales cycle by 22% through efficient pre-sales models. 🌍 Expanded direct coverage in El Salvador, Dominican Republic, Colombia, Costa Rica, Guatemala, Jamaica, Turks & Caicos, Martinique, and Trinidad & Tobago.

As Country Manager, I led national operations and managed key units with regional reach. I coordinated the Design Engineering and Pre-Sales departments, and also created and led the Innovation and Marketing Department, both supporting operations across Mexico, Guatemala, El Salvador, Nicaragua, Costa Rica, Panama, and Ecuador. I aligned local commercial strategies with the broader regional vision, driving sustainable results through efficient structures, cohesive teams, and precise execution. Key responsibilities: Directed the Business Development Managers (BDMs) in Honduras and led national business development initiatives aligned with regional expansion goals. Strengthened standardized regional processes, ensuring a unified customer experience across markets. Oversaw technical-economic proposals, solution design with engineering, pricing matrices, and Scope of Work definitions for project execution. Implemented flexible commercial models including direct sales, financing, and as-a-service solutions. Key achievements: 📈 Increased revenues by 25% through focused commercial strategies and cross-country collaboration. 🚀 Improved productivity by 30% by standardizing processes and aligning regional teams. 💰 Reduced operational costs by 15% through logistics optimization and centralization of key functions. 📊 Achieved 40% sales growth and enhanced brand recognition through impactful regional marketing campaigns.

I led the national commercial strategy, driving a structural transformation focused on sustainable growth, operational efficiency, and the positioning of Grupo Visión’s three strategic business verticals: Electronic Security, Biometrics & Identification, and Digital Transformation. Key structural transformation: Restructured the commercial team from 3 general BDMs to a sector-based model covering Government, Private, and Healthcare verticals. Each BDM led a team of 3 Key Account Managers (KAMs) with Hunter and Farmer profiles, enhancing both acquisition and relationship management. Developed a specialized Pre-Sales Engineering team to strengthen technical proposal quality and client satisfaction. Strategic responsibilities: Led the development of distribution channels and long-term relationships with key integrators. Collaborated with regional leadership to build a scalable and replicable commercial model across other countries. Participated actively in prospecting, PPT presentations, technical-economic proposals, pricing and sales matrices, and Scope of Work (SOW) definition for project execution. Key achievements: ⏱️ Reduced average closing time by 18% through structured, agile commercial processes. 🌍 Expanded integrator network, enhancing regional coverage and strengthening market presence. 📊 Implemented CRM tools for opportunity tracking, improving pipeline visibility and decision-making. 🥇 Achieved above-average win rates in both public and private tenders across the region.

Provided strategic legal counsel to national and international companies, supporting critical processes such as company formation, expansion, corporate restructuring, contract negotiations, regulatory compliance, and legal risk management. Key Contributions: Structured and transformed corporate entities by drafting bylaws, governance frameworks, and legal documentation aligned with business objectives. Drafted and reviewed commercial, labor, distribution, and confidentiality contracts to ensure legal robustness and risk mitigation. Advised on regional expansion strategies, including new business units and strategic alliances. Led regulatory compliance efforts and developed contingency plans to manage legal exposure. Represented clients in high-stakes negotiations with suppliers, partners, and government entities. Delivered legal best practices training for administrative teams. Built long-term trust-based relationships with clients across multiple industries by aligning legal strategies with business goals. This role strengthened my ability to align legal decision-making with corporate strategy, offering a comprehensive approach in competitive and complex business environments.

Led the commercial launch and regional expansion of GOtv, Grupo OPSA’s digital television signal, within a startup-style operation. Designed and implemented go-to-market strategies, pricing models, commercial programming, and CRM systems, enabling rapid market penetration, strong revenue growth, and content monetization in a highly competitive media environment. Worked closely with advertising agencies, key brands, and strategic partners to structure integrated commercial proposals across TV, print, and digital platforms. Collaborated with editorial and programming teams to align content with business goals, maximizing ad profitability. Key Achievements & Responsibilities: Designed a pricing matrix that increased sales revenue by 20%. Created commercial policies that improved client retention by 15%. Executed a go-to-market strategy that reached 25% market penetration in the first year. Identified high-impact products that drove a 30% increase in total sales. Implemented a capacity matrix, reducing operational costs by 10%. Developed a 5-year growth projection, achieving a 40% revenue increase. Built a segmented customer database, raising conversion rates by 18%. Introduced CRM tools, enhancing sales management and customer satisfaction by 20%. Conducted programming studies that boosted sales by 10% through high-impact content. Developed pricing strategies that improved channel profitability by 12%. Recruited and trained the sales team, increasing their effectiveness by 25%. Designed and optimized the sales pipeline for opportunity tracking. Delivered a commercial plan that achieved 90% of annual targets.

Led the national operations of Binbit, a digital content and mobile solutions provider, driving business development and strategic positioning within the telecom ecosystem. Spearheaded go-to-market strategies and innovative business models, including value-added services (VAS) for mobile operators and smart city tech such as virtual parking systems. Key Contributions: Developed and executed the annual marketing plan, achieving 90% of strategic goals through a balanced mix of digital and direct channel strategies. Launched high-impact mobile services and digital brands, achieving rapid market penetration and strong user engagement. Designed integrated communication strategies for urban innovation products, including smart metering systems for city infrastructure. Cultivated strategic partnerships with telecom operators to expand monetization channels and streamline digital content distribution. Implemented financial and operational controls that reduced costs by 15% and improved cash flow stability. Enhanced marketing ROI by 10% through focused investment and performance analytics. Led and coached multidisciplinary sales and marketing teams, increasing productivity and team commitment by 20%. This role strengthened my ability to lead fast-paced, innovation-driven environments while aligning commercial strategy with market trends and user behavior.

Led the commercial and advertising strategy for the media group, overseeing marketing, sales, and brand positioning across television, radio, and digital platforms. My role blended strategic leadership, key account management, team development, and direct negotiation with agencies and advertisers. Key achievements and responsibilities: Designed and executed the advertising sales strategy, meeting commercial targets and strengthening the revenue portfolio. Defined pricing structures and commercial terms to optimize profitability and market competitiveness. Developed and managed the annual sales and marketing budget in alignment with corporate goals. Built and structured high-performing teams across sales, marketing, and production, boosting departmental performance. Managed top-tier accounts and advertising agencies, generating strategic partnerships and new revenue streams. Increased market share and advertising profitability through targeted campaigns and integrated commercial solutions. Oversaw market intelligence initiatives and led the strategic positioning of the group’s media brands. Accompanied account executives on key visits to reinforce client relationships and close major deals. Established the general guidelines for the annual marketing plan, focusing on sustainable business growth.

Led the strategic transformation of a historic radio network with over 60 years of presence, turning it into a modern, profitable, and digitally integrated multimedia company under the “América Multimedios 2.0” vision. Drove innovation, commercial repositioning, and national/regional expansion through operational redesign and digital integration. Key responsibilities and achievements: 💡 Modernized the operations of 14 radio stations by integrating digital content strategies, social media presence, and multimedia production. 📈 Transformed each station from a cost center into a revenue-generating business unit, achieving sustained profitability. 🧠 Positioned the group as the top advertising choice for agencies and direct clients. 🗺️ Designed and executed a commercial strategy to expand presence across the northern region of the country. 🛠️ Successfully implemented the Balanced Scorecard model, aligning business objectives and improving cross-departmental performance. 🔄 Restructured key departments including news, programming, sales, and operations, enhancing efficiency and team performance. 📊 Developed audience analysis tools and advertising inventory metrics to optimize content decisions and sales strategy. 🤝 Negotiated strategic partnerships with local and international media to enrich programming content and expand reach. 📢 Led corporate communications, public relations, and brand visibility initiatives across industry events. This role strengthened my ability to lead digital transformation, drive organizational restructuring, and monetize media platforms in highly competitive environments, combining strategic vision with strong execution and commercial leadership.

I joined as Sales Manager at AMNET, a local telecom provider later acquired by Tigo. After the acquisition, I was retained by Tigo’s leadership to lead the transformation and national expansion of the residential services division—focused on internet, digital TV, and premium cable. I drove the deployment of direct sales models in urban areas, residential complexes, and commercial hubs, aligning commercial growth with strategic network expansion. Key achievements and responsibilities: 🚀 HFC Network Expansion: Spearheaded the rollout of hybrid fiber-coaxial infrastructure across 5+ major cities, significantly increasing service availability. 📈 Customer Base Growth: Scaled the operation from 15,000 to over 125,000 connected households in under 4 years. 🏡 Territorial Sales Strategy: Implemented door-to-door and zone-based sales frameworks focused on high-yield residential areas. 📞 Built and led the telesales department, leveraging data analytics to drive upselling and cross-selling strategies. 💰 Increased gross margin by 15% in the first year through annual sales planning and targeted execution. 👥 Expanded the commercial team from 46 to over 350 members, managing both field and remote operations. 🎯 Performance & Coaching Culture: Established evaluation systems and coaching programs to boost motivation and output. 🤝 Cross-functional synergy: Collaborated with product and marketing units to reinforce brand positioning and value propositions.

Led the operational launch of Banco Azteca in Honduras, managing the opening of new branches, ensuring regulatory compliance, and building the financial products sales team. My leadership focused on portfolio growth, credit recovery, customer loyalty, and team performance. Key achievements and responsibilities: Expanded the commercial team from 1 to 5 financial advisors, increasing reach and operational efficiency. Grew the credit portfolio from L. 15 million to L. 25 million through active portfolio management and rigorous credit analysis. Achieved a 98% loan recovery rate by implementing effective follow-up and collection procedures. Developed strong business relationships with existing and potential clients, boosting satisfaction and retention. Implemented compliance policies to ensure alignment with national banking regulations. Oversaw the implementation of the bank's core system during the start-up phase, ensuring operational readiness. Increased loan and credit line placements by 50% through innovative sales strategies and market analysis. Designed marketing campaigns that enhanced visibility of the bank’s financial products in the local market. Strengthened relations with advertising agencies and key clients to drive new business development. Trained and developed the sales team, enhancing productivity and financial advisory skills.

Led the commercial strategy for Grupo Almo’s Central-South region, integrating physical and electronic security solutions for financial institutions, commercial clients, and residential customers. My leadership combined sales execution, key account management, and the design of comprehensive security systems tailored to client needs. Key achievements and responsibilities: Increased regional sales by 25% by building and leading door-to-door sales teams and specialized security advisors. Designed and launched the “Una Alarma para Todos” campaign, doubling residential sales volume. Awarded for the highest sales volume in Central America, recognizing impactful performance. Managed key accounts such as HSBC (formerly BGA), Cooperativa Elga, FINSOL, KATIVO, and Banco de Occidente. Introduced electronic security solutions including CCTV systems, intrusion alarms, and smoke detectors, generating over USD $30,000 in revenue from key clients. Played a central role in the development of integrated security systems, combining surveillance technology, armed security, and response protocols. Built strong relationships with decision-makers in the banking and commercial sectors, promoting high-value proposals.