Guillermo Preciado
Subdirector UXD @ SSL Digital MX
About
Soy líder de proyectos y estratega con resultados sobresalientes en la planificación, desarrollo e implementación de estrategias de marketing, publicidad, visuales y de comunicación. Como líder en el campo del Digital Signage y la publicidad programática, me dedico a transformar las experiencias de marca a través de soluciones innovadoras y tecnológicas. Con más de 20 años de experiencia en diseño, multimedia, marketing y merchandising visual, trabajo con clientes para maximizar su ROI, y desarrollar estrategias que no solo atraen, sino que también retienen a sus audiencias. Mi misión es implementar soluciones que se adapten en tiempo real a las necesidades del mercado. Creo en el poder del marketing omnicanal y en la importancia de una estrategia bien definida. Estoy emocionado por la oportunidad de conectar y colaborar. Si estás buscando maximizar el impacto de tu marketing digital y necesitas un socio estratégico para alcanzar tus objetivos, no dudes en contactarme. ¡Hablemos sobre cómo podemos trabajar juntos para llevar tu marca al siguiente nivel!
Mexico
La Magdalena Contreras
Media Production
Indicadores clave de desempeño, Trabajo en equipo, Dirección de equipos, Liderazgo de equipos, Recorrido del cliente, Project Management, Teaching, Creative Direction, Digital Signage Development, Art Direction, Graphic Design, Digital Marketing, Digital Strategy, Digital Media, Video Production, Visual Merchandising, Visual Communication, Store Decoration, Fashion, Advertising
Experience
Subdirector UXD
SSL Digital MX
Mexico
In charge of developing the User Experience for Digital platforms with clients such as Banks, Airports and Retail Stores.
Visual Merchandising Manager
El Palacio de Hierro
Mexico, D.F.
Responsible for overseeing the Marketing strategies in the Palacio de Hierro stores, as well as making an unforgettable client´s experience using digital and printed media, developing the creativity, strategy and implementation of the annual campaigns and decorations. Management, coordination and development of over 50 annual advertising campaigns in 12 department stores. Development of strategies and handbooks for the proper implementation of Visual Merchandising in stores. Planning, development, production and implementation of the Digital Signage system, a digital communication project that incorporates large-scale screens in stores.
Creative Director
RWA Group
Mexico, D.F.
Development, design and implementation of advertising campaigns based on Web pages and electronic media.
Art and design manager
Grupo Elektra
Mexico, D.F.
Art direction, coordination and development of campaigns and image in stores for all Grupo Elektra subsidiaries. In charge of an 18-person work team.
Art Director
Fusion Creativa
Art Direction and Project development for such brands as Domecq, Acer computers, AON Services, Grupo Financiero Banorte and Tetra Pak.
Education
Instituto Tecnológico Autónomo de México
Leadership / Administration of Department Stores
Guillermo Preciado's Contact Information
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