Guillermo Destefanis

General Manager @ Grupo Unicomer / Unicomer Group

About

Senior executive with more than 20 years of international experience in retail and mass consumption, leading operations in Argentina, Uruguay and Colombia. My experience combines comprehensive business management with full P&L responsibility, the development of corporate strategies for profitable growth, digital transformation and the expansion of omnichannel models in highly competitive markets. I have held General Manager and Corporate Director positions in leading companies in the region, managing teams of more than 2000 collaborators and operations that exceed > $1B in annual turnover. Among my main achievements are: • Sustained growth in sales and profitability, driving operational efficiency and cost optimization. • Leadership in the expansion of innovative formats (FreshMarket, proximity and e-commerce), consolidating market share. • Execution of digital and omnichannel strategies that strengthened the relationship with customers and improved profitability. • Management of cultural transformation processes and talent development, training high-performance leaders. • Commitment to sustainability and corporate governance, integrating ESG criteria into the business model. I define myself as a leader oriented to results and the development of resilient organizations, with a global vision and the ability to inspire teams in changing environments. My purpose is to generate sustainable value for customers, employees, shareholders and communities, contributing to the competitiveness of companies in Latin America

Country

Costa Rica

City

San Jose

Industry

Retail

Skill

Artificial Intelligence (AI), Negotiation, leader, Artificial Intelligence for Business, Strategy, New Business Development, Business Development, Digital Transformation, Leadership, Marketing Strategy, Business Intelligence, Market Research, Strategic Planning, Customer Insight, Business Planning, Revenue Analysis, Market Planning, Logistics Management, Financial Advisory, Market Analysis

Experience

General Manager

Grupo Unicomer / Unicomer Group

2022-7 - Present · 4 yrs 3 mos

Costa Rica

General Manager Costa Rica Retailer more than 200 store and leader in Market Share. Gollo its N1 brand in Costa Rica and strong brand en Centroamerica We have a innovation credit busissnes with EMMA (Easy Mobile Money Access)

Executive Director at Carulla | Comex at Grupo Exito

Grupo Éxito

2021-4 - 2022-6 · 1 yr 3 mos

Bogota,D.C., Capital District, Colombia

Country Manager Devoto Hnos.

Grupo Éxito

2016-3 - 2021-7 · 5 yrs 5 mos

Uruguay

Retailer Uruguay more than 60 stores part of the Groupe- Casino. * Business Unit Strategy Development, improved Ebit in the last 3 years. * Launch the Digital Transformation and Omnichannel strategy. * Expansion Proximity Store reaching leadership of the market segment * Launch Excellence Operating Process. Improve productivity. * Transformation of the management team.

Member, Board of Grupo Disco Uruguay

Grupo Éxito

2016-1 - 2021-7 · 5 yrs 7 mos

Uruguay

Commercial Director Libertad S.A

Groupe Casino

2012-11 - 2016-2 · 3 yrs 4 mos

Argentina

Groupe Libertad is the leader retailer in the interior of Argentina. parto of the Groupe-Casino * Definition of business’ commercial strategy, category management, leverage profit and marketing plan. * Improved commercial margin every year and aligned the negotiation model with productivity objectives. * Recognitions in Groupe-Casino International Seminars.

Marketing and Private Label Director Libertad S.A

Groupe Casino

2010-4 - 2012-11 · 2 yrs 8 mos

Argentina

* N1 Brand in Retail Business in 2010. Source MCAA System. * Award Groupe-Casino Seminar Best Implementation International Promotion * Reduced 30% marketing expenses. Last KPI below 1% * Integrate Marketing Strategy Retail and Real Estate Business. Redefined Brand Architecture

Marketing Director Libertad S.A

Groupe Casino

2008-11 - 2010-3 · 1 yr 5 mos

Argentina

Commercial Planning Manager & Business Intelligence

Coca-Cola Andina

2007 - 2008 · 1 yr

Argentina

Most important Bottler in Sout America - Coca-Cola System * Leadership of the definition of the Packaging-Channel strategy of the company. * Definition of the Revenue Gross management strategy. * Definition of marketing objectives for the System brands. * Obtaining Global Achievement in revenue Gross Management.

Brand Manager CSD

Coca-Cola Andina

2006-1 - 2007-12 · 2 yrs

Embotelladora Andina

* Launch Dasani Waters in Argentina. * Launch Powerade Strategy in Argentina and Cepita Juices. * Launch non-returnable packaging strategy for the core brand of Soft Drink like Coca-Cola.