Guillermo Santa Cruz de la Fuente

Proyecto: Dayrise | Producción y comercialización de snacks saludables (B2C) • Asesoría estrategia comercial, prospectación, posicionamiento de marca, análisis de costos y exportaciones. Proyecto: Melsy Industrial | Producción y comercialización de tortillas harina crudas y congeladas (B2C) • Asesoría estrategia comercial, relaciones con clientes y proveedores, análisis de costos, controles operativos y eficiencia logística. Proyecto: Trayecto | Servicios de transporte de carga terrestre • Análisis y cumplimiento de trazabilidad y controles volumétrico en autoconsumos.

Comercial • Crear y desarrollar planes estratégicos comerciales buscando aumentar que las ventas y mejorar la posición competitiva. • Gestionar y controlar los presupuestos comerciales, objetivos de venta Y métricas. • • Administrar el portafolio de clientes y crear planes de acción para captar nuevos clientes en sectores como supermercado, farmacias y mayoreo. (Ej: Wal-Mart, Tiendas 3B, Chedraui, Soriana, HEB, Farmacias Guadalajara, Waldos, S-Mart y Casa Ley) • Capacitar, orientar, motivar y liderar al equipo de ventas y promotoría. • Llevar a cabo estudios de mercado para identificar oportunidades, analizar tendencias del mercado, necesidades de los clientes y competencia. • Realizar análisis financieros para evaluar la rentabilidad de las actividades comerciales. Logística • Planificar y gestionar la logística, almacenes y transporte. • Definir métricas de rendimiento para monitorear la eficiencia de los procesos y oportunidades de mejora. • Supervisar la planificación de rutas, entregas, almacenamiento, inventario y tránsito. • Coordinar los equipos de trabajo de todos los profesionales que forman parte de la cadena de suministro. Logros • Nuevos clientes que representaron incremento de un 15% de las ventas / Disminución en costo logístico de un 7.5% a un 5.0% / Incremento en cumplimiento de entregas a tiempo de un 85% a 96%. / Disminución en faltantes de inventarios de un 1.5% a un 0.5%.

🔳 My main responsibilities as Executive Director were: ⬜ Operations: ✅ Comprehensive oversight of production planning, logistics, maintenance, and procurement of raw materials and packaging. ✅ Leadership in projects and new product development plans, ensuring alignment with the company's strategic vision. ✅ Evaluation and decision-making regarding investments in projects and equipment, driving business growth and profitability. ⬜ Administration: ✅ Development and implementation of policies and procedures to ensure efficiency and consistency in all areas of the company. ✅ Budget and cost control in collaboration with senior management to define financial strategies. ✅ Effective communication with the president and the board regarding strategic plans, investments, objectives, progress, and company results. ⬜ Commercial: ✅ Leading the identification, tracking, negotiation, and closure of commercial opportunities at both the national and international levels. ✅ Monitoring project progress, objectives, and costs closely in line with established budgets and timelines. ✅ Establishing and tracking specific metrics and objectives for each client to ensure their satisfaction. 🏆 Achievements: ✅ Managed two manufacturing plants. ✅ Obtained FDA, SQF, and HACCP certifications. ✅ Increased annual sales by at least 20% each year from 2016 to 2023. ✅ Positioned the brand in over 30,000 points of sale nationally and internationally. ✅ Opened new international markets. ✅ Implemented an operational system.

🔳 My main responsibilities as Director of Commercial and Operations included: ✅ Developing detailed and competitive proposals for the sale and rental of construction machinery, showcasing strong analytical skills. ✅ Building strategic business relationships with institutional accounts, expanding the client portfolio, and generating business opportunities. ✅ In-depth understanding of customer needs, with the ability to translate them into effective solutions and tailor offers accordingly. ✅ Expertise in negotiation to secure beneficial and secure agreements, leading to the signing of robust contracts. ✅ Making quick and effective decisions on discounts, returns, and customer claims, while maintaining customer satisfaction and company objectives.

🔳 My main responsibilities as Operations Manager included: ✅ Effective leadership of a chain of branches, ensuring uniformity in the execution of operations. ✅ Supervision of the financial activities of each branch, ensuring compliance with budgets and making informed investment decisions. ✅ Coordination of weekly orders for a wide variety of products. ✅ Maintenance of strong relationships with current suppliers and the search for new sources of supply to ensure a constant availability of high-quality products at competitive prices. ✅ Implementation of strategies and action plans to increase sales in each branch. ✅ Generation of detailed reports on sales and profits per store. ✅ Hiring, training, and supervision of personnel in each branch.

🔳 My main responsibilities as Project Manager were: ✅ Planning foreign investment projects, ensuring their successful development and contributing to the country's economic growth. ✅ Leadership and coordination of multidisciplinary teams, maximizing efficiency and collaboration in project implementation. ✅ Creation of detailed reports that facilitate informed decision-making. ✅ Responsible for the selection of engineers and service providers. ✅ Proactive strategist in identifying and acquiring new clients and business opportunities, expanding the company's customer base. ✅ Expertise in creating competitive proposals that address customer needs and present effective solutions. ✅ Detailed evaluation of initial and operational costs for international companies looking to establish a presence in Mexico. ✅ Cultivation of strong and mutually beneficial relationships with clients and investors. ✅ Offering exceptional customer service, maintaining active communication and providing personalized attention that reinforces the business relationship. ✅ Organizer of memorable events that promote the brand and attract potential clients, strengthening the company's presence in the market.

🔳 My main responsibilities as Marketing Coordinator | Production were: ✅ Responsible for the efficient distribution and management of plant spaces. ✅ Proactive management of production orders, ensuring maximum efficiency in production and customer satisfaction. ✅ Close collaboration with engineering and operations teams. ✅ Supervision of billing and operational plans.

🔳 My main responsibilities as Customer Service Engineer were: ✅ Responsible for calculating accurate costs for transformer manufacturing. ✅ Leading the complete management of contracts, from the engineering phase to shipment. ✅ Expert in negotiating terms and conditions of purchase and sale, as well as managing contractual conditions to achieve mutually beneficial agreements for both the company and the customer.