guillemette midoux

* Implementation of a qualitative and quantitative study to determine the customer profile. * Creation of the content, the graphics and the analysis of a questionnaire of satisfaction distributed in 55 stores in France. * Administration of the questionnaire of satisfaction by phone. * Implementation of recommendations for the marketing strategy and communication of the company.

* Responsible for increasing revenue from newsletters and marketing automation campaigns for Altitude Sports and The Last Hunt. * Create briefs for designers in French and English. * Build newsletters in Mailchimp to promote brands, products, sale and exclusive collections. * Implementation of a new email service provider: Zaius to build automation and segmented campaigns for highly relevant emails. * Create weekly and monthly reporting. * Build marketing campaign calendar. * Collaborate with multidisciplinary team on marketing planning : designers, BI, copywriters, IT and buyers team.

* Animation of the loyalty program with multi-channel campaign : email, SMS & mail. * Test & deployment of the campaigns with Adobe Campaign. * Local marketing promotion : communication medium, and digital campaigns. * Project management at the local level: development of a local kit of animation (Round Table customers), organization of events for VIP customers. * Realization of briefing orders for the realization of the various supports: newsletters, mail, brochures, flyers. * Working on the development of the loyalty program : welcome process, corporate identity, reward system, communication supports. * Mobile App : Monthly update of sales offers in the mobile application * Working with various key departments : Creative agency, e-commerce team, store manager, data scientist. * Fulfillment of my master's thesis on the customer experience and the importance of a loyalty program.

* CREATE, TEST AND DEPLOY MASS, TARGET and LOCAL EMAILING CAMPAIGNS, TRIGGERS EMAILS AND SMS. * Cadence : 4 emails a week / 2 SMS a month. * Target, test and deployment of emails and SMS campaigns with Adobe Campaign. * Briefings of creation and realization templates. * Project management: setting up Dartagnan SaaS solution which made our team fully self-sufficient in creating emailing campaigns optimised for all devices. * Managing campaign content : brand content, subject lines and selection of the contents put in connection with products. * SMS Lead : organized national and local operations, analysis of campaigns & recommendations. * Conduct analysis of results (opens, click throughs, etc.) to continuously improve email and SMS performance. * Reporting key metrics to the team weekly and monthly. * Working with various key departments : Creative team, e-commerce team, web developer, store manager, data scientist, social media.

Marketing - Customer relationship - Brand management - E-business - Internet and social networks Activities and Societies: Member of the association which share internship

During this 2 years I learnt the steps of marketing strategy and communication strategy. - Management - Customer relationship - Creation with Photoshop, Indesign - Advertising Activities and Societies: Member of the student radio "Buzz radio", I presented the cooking section, where I shared some recipes.